About Adobe Summit 2023
Krish At Adobe Summit 2023! Channelizing Razor-sharp Focus On Connected CX
Guess what happened last week? Adobe Summit 2023! We are elated to share our recent experience at the Adobe Summit. Full of power-packed events, speeches, and fruitful sessions from some of the digital commerce connoisseurs, Adobe Summit was more like an adventure for us! Each step was more like unleashing the potential of our digital commerce capabilities. First things first, the event was massive, with over 30,000 attendees from across the globe, and we were thrilled to be a part of it. The summit took place over two days on the 19th and 20th of March in Las Vegas, and we had a jam-packed schedule that left us with so much knowledge and insights to take back with us.
This year, Adobe took its summit to one of the most happening places – Las Vegas! Starting from pre-conference training, partner day, and reception on the 19th and 20th of March, respectively, the event kickstarted with some insightful sessions hosted by Adobe Digital Learning Services. In their training, they took a deep dive into Adobe Experience Cloud solutions with the latest product information, tips, and best practices to help the attendees feel fully prepped for D-Day!
Dissected into multiple facets to help the attendees make the most of their visit to Adobe Summit 2023, here is what it had to offer:
Hands-on labs: Specialty training on Summit-provided PC or Mac equipment, preloaded with all the necessary software and files. All labs were of 90 minutes each.
Pre-conference training: To dive deep into Adobe Experience Cloud solutions and explore the latest products, best practices, and inside tips at an additional cost.
Keynotes and Sneaks: To discover the latest industry trends, learn from leading brands, and better understand Adobe’s vision with them.
Innovation Super Sessions: To take a deep dive into what’s ahead with Adobe leaders and customer speakers.
Luminary speakers: To get inspired by the leaders of top brands and luminaries across industries who shared their first-hand insight and experience.
Sessions: Helped attendees gain valuable insights, tools, and techniques for customer experience management across a comprehensive set of tracks and topics.
Events and networking: Attendees could connect with peers, speakers, Adobe partners, and Adobe experts through engaging in-person events.
Community Pavilion: More like a spot to enjoy the hub of Summit. To connect with Adobe experts, peers, and Adobe partners and learn how the latest products and services to create great experiences.
Credential exams: Adobe Digital Learning Services (ADLS) provided onsite testing for the Adobe Qualified credential from March 19–23.
Krish At Adobe Summit 2023!
Jeff Zanik, Director Of Client Success at Krish, witnessed the Adobe Summit extravaganza. He enjoyed his time meeting new faces, networking with them, and unleashing some of the insightful ideas in the world of digital experiences while being an avid participant at Adobe Summit 2023. While on the roll at Adobe Summit, we were able to discuss the rising shift towards acing the digital race by offering unforgettable CX to the customers with some of the leading industry connoisseurs.
Attending Adobe Summit 2023 was about learning to excel in the CX offering capabilities and leveraging the power of Adobe’s digital tools to enhance the magnitude of any business’s digital services. Jeff met some brilliant minds and attended multiple sessions that briefly discussed scaling B2B business with next-gen experiences, personalizing commerce solutions, and offering an omnichannel experience while leveraging the stellar Adobe tools like newly-introduced Adobe Firefly, Sensei GenAI Services, and more.
What Caught Our Eye?
The main event began on 21st March till 23rd March, covering some of the most spectacular sessions by leading heads in the industry like Dave Ricks, Tig Nitaro, Shantanu Narayen, Anil Chakravarthy, and more! While we attended the Adobe Summit to discover new opportunities in the world of digital experiences, here are a few highlights that caught our attention at Adobe Summit 2023!
Opening Keynote By Brilliant Minds!
Unlike any regular opening keynotes, Adobe Summit 2023 had some of the seasoned experts to get the ball rolling for the mega event! We were in complete sync with Anil Chakravarthy, President of Digital Experiences at Adobe, when he threw some light on the emerging dependence of digital commerce businesses on developing seamless digital experiences. In his speech, he introduced the beta version of Adobe Firefly that helps generate content for creative output.
It was followed by their announcement of the family of Sensei GenAI Services that drive digital transformation by reimagining every marketing aspect. Undoubtedly, Adobe is already ruling the world in helping businesses scale their digital game. Marcus East, executive vice president & CDO of T-Mobile, and Susan Somersaille Johnson, CMO of Prudential Financial, talked extensively about how leveraging Adobe tools helped augment their business manifold.
Keynote by Adobe’s CEO
One of the keynote speakers was Adobe’s CEO, Shantanu Narayen, who gave a remarkable speech on how Adobe is working towards shaping the future of digital experiences. The keynote was followed by a series of sessions and workshops covering a range of topics, from digital marketing to artificial intelligence. We were blown away by the wealth of knowledge shared by the experts. It surrounded well around driving revenue with intuitive and end-to-end customer experience, which is what caught our eye.
The Building Shift Towards CXM
Being Adobe Commerce Specialized Gold Solution Partner, one of our favorite sessions was on customer experience management, highlighting the importance of building authentic and personalized customer experiences. It was insightful to learn about the latest trends and best practices in CXM, and we’re excited to put these learnings into practice for our clients.
Our Favorite Tracks!
Some tracks that were absolutely fruitful included “A Reimagined Adobe Campaign User Experience: The Perfect Hand” and “Innovations in Customer Engagement and Personalized Journeys” by Timothy Furlow, Sr. Manager, eCommerce Optimization & Personalization, Lenovo, Aidan Lyons, Chief Growth Officer, Williams Racing, Greg Webb, Solution Architect, General Motors, and Brett Willis, Managing Director, Accenture. These Personalized Omnichannel Experience Tracks helped us discover how Adobe facilitates any customer journey optimization portfolio that helps marketers connect and engage with customers wherever they are in the customer journey leveraging Adobe Campaign, Adobe Journey Optimizer, and Adobe Target.
A few sessions from the B2B Marketing Track were insightful too. Sessions like “Unified B2B Customer Data & Engaging Omnichannel Experiences” and “Elevate Your Marketing Campaigns with Adobe Marketo Engage” by Venu Tavisala, Sr. Director, Product Management, Adobe Marketo Engage, Adobe, Jon Chen, Director, Advanced Analytics, Workday, Lenneke Loman, Group Digital Lead, Marketing & Sales, DSM, and Chris Willis, Digital Transformation Leader: Process Owner for Lead, Account, and Opportunity Management, Trimble were helpful in many ways. They focused on how businesses can leverage integrated tools across their martech stack to orchestrate and execute exceptional customer experiences at every touchpoint. In addition, the sessions helped us learn how Adobe supports B2B marketers through data management, deep personalization, marketing automation, attribution, commerce, and more capabilities spanning products, industries, and use cases.
Networking At Its Peak!
Another event highlight was the panel discussion on the future of eCommerce. The panelists were all experts in the industry, and they shared their insights on where they think the industry is heading. It was fascinating to hear about emerging technologies and how they will shape the future of eCommerce.
Aside from the educational and informative sessions, Jeff Zanik, our Client Success Director, also enjoyed the networking opportunities. He met many people from different companies and industries. It was great to exchange ideas and learn from each other’s experiences. With new acquaintances and brighter opportunities ahead, we have always found Adobe Summit to be a fruitful platform for networking and keeping it going with the new trends and technologies.
Conclusion
The event was also an excellent opportunity to network with industry leaders and connect with like-minded individuals with the same passion for technology and digital innovation. We had the chance to meet some fantastic people and learn from their experiences, and we can’t wait to keep in touch and continue these conversations beyond the event.
Overall, the Adobe Summit 2023 was a delightful experience for Krish. We left the event feeling inspired, motivated, and equipped with new tools and ideas to help our clients succeed in the digital world. We’re grateful for the opportunity to attend and participate in the Adobe community. We’re already looking forward to next year’s event!
Table of Content
Subscribe with Us!
Never miss any post, stay tuned!
Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
Recommended Reading:
Adobe Announces Gen AI Capabilities for Marketo Engage
6 June, 2024 According to McKinsey’s latest survey, ‘The state of AI in early 2024’, Gen AI (Generative Artificial Intelligence) has gained a dramatic adoption spike, making it a whopping 72% of the organizations already using it to drive value. Gen AI is not merely a trend anymore; businesses are utilizing it to drive functional value across departments. That brings us to a recent announcement by Adobe for its leading marketing tool, Adobe Marketo Engage, and its increased capabilities vested by the power of Gen AI.
Subscribe with Us!
Never miss any post, stay tuned!
Trusted by leading brands
