Overview
The analytics landscape has evolved beyond web and app tracking. Today’s organizations need a single, identity-based view of customer journeys across every channel, online and offline. Migrating from Adobe Analytics to Adobe Customer Journey Analytics (CJA) enables that transformation. Built on Adobe Experience Platform, CJA lets you unify data from every system, analyze journeys in real time, and activate insights across marketing, product, and CX functions.
At Krish, we deliver end-to-end migration services that ensure a smooth transition, minimal risk, and maximum business value. From strategy to schema design, data integration, and enablement — we make your migration a true analytics modernization.
Benefits
Unified Customer Journeys
Combine data from web, app, CRM, POS, and call centers into one person-based view. See every interaction, every moment, in context.
Modern Data Architecture
Adopt Adobe’s Experience Data Model (XDM) for structured, scalable, and flexible data that grows with your business.
Preserve Historical Data
Leverage Adobe’s Analytics Source Connector to migrate years of analytics data, ensuring continuity and accuracy.
Faster, Smarter Insights
Move from fragmented, batch-based reporting to real-time, omnichannel analytics that empower faster decision-making and experimentation.
Our Comprehensive Migration Approach
1. Analytics Audit & Readiness Assessment
We start with a deep audit of your existing Adobe Analytics setup, report suites, variables, segments, and custom metrics. Our experts identify redundant props/eVars, inconsistent schemas, and integration gaps to define your migration readiness score and roadmap.
2. Schema Design & Data Mapping
Next, we design a future-ready XDM schema aligned to your business goals and reporting needs. We map legacy dimensions to CJA equivalents, define identity stitching (ECID, CRM IDs), and ensure data is structured for scalability and cross-channel visibility.
3. Historical Data Migration & Platform Integration
Using the Analytics Source Connector, we migrate historical data into Adobe Experience Platform (AEP), preserving data lineage and accuracy. We validate mapping fidelity and set up CJA datasets and data views for continuous analysis.
4. Web SDK & Tagging Implementation
We deploy Adobe Experience Platform Web SDK to modernize data collection, unify tags across channels, and minimize data discrepancies. Our team ensures parallel validation with legacy setups for zero data loss and smooth cutover.
5. Component Migration & Reporting Transition
We rebuild key projects, calculated metrics, and segments within CJA using Adobe’s Component Migration Tool. Your teams are trained to leverage CJA Workspace for person-based analytics, journey exploration, and advanced segmentation.
6. Adoption, Optimization & Ongoing Support
After migration, we enable your teams with governance frameworks, analytics playbooks, and continuous optimization support. We monitor adoption, refine data views, and help extend CJA capabilities into attribution, predictive insights, and personalization.
Why Krish?
-
45%
Faster time-to-insight post CJA adoption -
30%
Improvement in analytics data accuracy -
25%
Increase in cross-channel efficiency -
100%
Continuity with historical data
Our work in action
- B2C
- Middle East & Africa
- Health & Beauty
Minamin rejuvenates it's brand presence through customized eCommerce
View Case Study
- B2C
- Middle East & Africa
- Electronics
Towards a Seamless, High-Performance Digital Experience in Middle East & Africa
View Case StudyFrequently Asked Questions
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