The last two years have changed the face of the digital commerce landscape, the industry has rapidly evolved and there is no looking back. In the USA, the eCommerce retail alone is forecasted to reach USD 1.06 Trillion by the end of this year. There have been 360-degree changes in consumer shopping behavior post-pandemic, and these changes are here to stay. The Gen C of this hyper digitized era adheres to connected consumerism and is digitally engaged with brands and businesses more than ever before. As consumers seek instant resolutions with relevant recommendations all wrapped up in a personalized experience, it can be a steep climb ahead for businesses to meet their consumers where they are.
AI-Powered Digital Commerce
Hence, to stay ahead of the fierce competition, businesses are looking up to technologically advanced commerce. And, like the rest of the aspects of our life, AI has quickly embedded itself in the digital commerce world. It is anticipated that AI-powered commerce solutions will go into turbo mode in the next couple of years. The global AI market is forecasted to rise at an annual growth rate of 33.2% between 2020 and 2027 and reach a $190.61B market value by 2025.
The numbers show a promising stance of AI-driven eCommerce in the future. This has accelerated the involvement of industry players, who are now rapidly evolving and gradually incorporating artificial intelligence to unleash the true potential of eCommerce. More than 51% of eCommerce players have already implemented AI-driven technologies across touchpoints like customer service, marketing, and more. These brands are now eager to leverage AI-powered enhanced customer support, empowered digital customer engagements, and increased overall conversion rates, all to render a superior CX across various touchpoints spanning multiple channels.
To cater to the growing demand for AI-powered conversational commerce among brands, Krish, the leading digital commerce enabler worldwide, added another feather to their growing partnership ecosystem hat and announced its technological partnership with Haptik, one of the world’s leading conversational AI companies. Both the leading companies held hands in a conscious effort to help eCommerce brands drive personalized and consistent conversions across various channels while reaping the benefits of the CX-driven conversational AI.
Cherishing this alliance, Bharat Maheriya, Director – Delivery, Krish said, “This partnership has come at a time when both these leading companies are looking towards a massive market with exponential growth potential at a global level, leveraging conversational AI, omnichannel intelligent virtual assistants, and more. We strive to help eCommerce brands innovate, evolve, and thrive. And the main motive of this partnership is not only to enable enterprises to adopt conversational AI now but also to prepare for an AI-driven digital commerce future. As brands race to embrace AI-powered technologies, we would like to be by their side every step of the journey.”
“We’re excited to be partnering with Krish as it opens up an interesting opportunity for us to work with some of the world’s fastest-growing brands, advising and influencing their commerce strategies and supporting their digital flagships. Through deeper integration of our technologies, our strategic partnership aims to recode the infrastructure of eCommerce and build a better version where brands can leverage Conversational AI to build winning customer relationships and drive massive business value and growth.” Pratyush Kukreja – VP and GM, India and MEA – Haptik
The partnership between Krish and Haptik aims to amplify superior customer experience, enhance customer engagement, and increase AI-powered conversions by leveraging Haptik’s Enterprise CX platform.
About Krish:
Krish is a leading adobe commerce partner and global digital commerce enabler and has been helping brands to innovate, evolve and thrive in their digital commerce for over two decades. It goes for a holistic eCommerce approach from strategic consulting to experience design, development & integrations to providing support to delivering digital growth for our clients. With footsteps in UAE, USA, UK, India & ANZ, it has delivered tailored commerce solutions to more than 3000+ B2B, B2C, D2C, and Marketplace brands & merchants. Krish is committed to providing sustainable solutions and helping clients achieve growth while creating value for their customers while bringing to the table an antidote to boring commerce. .
About Haptik:
Haptik is one of the world’s leading conversational AI companies and part of the $65B conglomerate Reliance Jio platforms. The platform has enabled large enterprises to transform the customer experience and is trusted by top Fortune 500 brands. Its leading clients include StarHub, MyRepublic, Zurich Insurance, Disney+ Hotstar, JioMart, Whirlpool, and KFC, among others.
Final Thoughts
Trusted by eCommerce brands globally, Krish answers all your digital commerce queries. To amplify your digital presence and deliver a superior customer experience, contact us, and our commerce experts will leave no stone unturned to bring your an antidote to boring commerce.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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