COVID-19 pandemic has accelerated pace of digital adoption. Just in the past few months, we have seen rapid transformation in the digital landscape. This brings a digital commerce business acceleration opportunity for merchants and store owners to exceed expectations of the new digital customers.
Adobe released its latest Magento Commerce and Magento Open Source 2.4 version to help merchants accelerate their Digital Commerce business and capture new opportunities in the current evolving commerce landscape. We’ve extracted some of the key highlights like platform upgrades, security enhancements, infrastructure and performance improvements that both Magento partners and merchants were looking forward to.
The latest Magento 2.4.0 release un-boxes 98 new functionalities, 68 bug fixes, 50 security enhancements, 7 test cycles, 12 packages & extensions as well as PHP 7.4 support.
Magento 2.4 is a significant turnaround in its B2B capabilities upgradation. New purchase approval workflow functionality included in Magento 2.4 enables Purchase Managers in B2B organizations to configure approval rules for buyers based on order value, number of SKUs, shipping costs, etc. B2B buying companies can customize approval process by using a simple form. Also included:
Taking digital commerce experience to the next level, the new Seller Assisted Shopping feature enables Magento merchants to enhance user engagement and deliver exceptional customer service by allowing store administrators to login as a customer from Magento Admin. It helps customer service representatives to improve buyer’s experience in several ways:
Since the first quarter of this year, Adobe has tracked increase in buy online, pick-up in store (BOPIS) orders. With In-Store Pick Up functionality, merchants can easily manage which physical inventory location options are available for customers as pick up locations in Inventory Management. During checkout process, consumers can easily find locations near them and review other important information such as store open hours. Once the customers place orders, the store administrators can easily notify the customers when the orders are ready to pick by just one click. This advanced feature is available in both Magento Commerce and Magento Open Source versions.
The new digital consumer expects quick communication from merchants. Creating a content-driven experience to generate user engagement requires updating the content frequently, which is a time-intensive exercise. The latest version of Magento Commerce and Magento Open Source introduces improved asset management capabilities in Magento Media Gallery with an updated Adobe Stock integration that moves the workflow management into the Media Gallery thus helping in significant time and resources saving for creative designers. A completely rebuilt Media Gallery performs up to 30 times faster and strengthens integration with Adobe Stock, tightens control of access, and provides easier search and management of images.
According to Forrester Wave, Adobe is a leader in both B2B and B2C Commerce Suite. PWA Studio lowers the cost and complexity of Progressive Web App (PWA) adoption. With Magento 2.4.0 release, Adobe has also released the latest version of PWA Studio for Magento Commerce and Magento Open Source, which introduces new Venia storefront experiences, built using Page Builder (now supports PHP 7.4) to accelerate checkout workflow and improve customer experiences. Adobe also introduced an extensibility framework to easily customize and extend the capabilities of PWA Studio, both for magento custom development and Magento Marketplace apps.
Release of 2.4.x versions are also being expected soon; 2.4.1 on October 15th 2020, 2.4.2 on February 9th, 2021. These updates will bring Magento 2.4 fixes (if any) and further enhancements as necessary and hence will be crucial.
Magento Commerce Team has organized a special webinar on Thursday, September 17, 2020, to learn more about this release and how they are helping merchants adapt to the current commerce landscape with Magento 2.4.
Till then, stay tuned, stay updated.
Source: Magento 2.4 Release Notes
Are you planning to upgrade your store to Magento 2.4 or need a strategic partner digital commerce to help you build a Magento store from ground up?
Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
16 April, 2024 There’s some great news for Magento Open Source and Adobe Commerce users. Magento is here with Magento Open Source version 2.4.7. It is a significant update that comes with a compelling mix of security improvements, performance optimizations, and exciting new features. Upgrading to this version is highly recommended to ensure the security, performance, and functionality of your Magento store.
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