Statistics show that the total holiday retail spending was up by 5.4% reaching $998.32 billion in 2018. With digitalization taking over, 2019 is sure to set new records for Holiday sales. This is the time your customers had been waiting for to knock off their shopping lists. You might be excited, too! Why not? This is the season that will earn you almost half of your annual sales. But is your store ready for that holiday season marketing campaign, or the high traffic it’s about to experience?
source: eMarketer
During this time, if your customers experience even the slightest lag – they are bound to leave. This means, the tiniest mistake can cost you a good deal of your business. We simply don’t want that to happen. And to help you combat those technical glitches and deliver captivating shopping experience throughout this season, we’ve prepared a list of few quick ecommerce holiday readiness tips. Let’s get going:
Magento is deliberately pushing the commerce limits by consistently upgrading their platform – bringing new features to the table and enhancing the overall security. Thus, you can stay away from a myriad of issues by simply keeping your store upgraded to the latest version of Magento. With new versions, you will get to experience better performance and a modern tech-stack which will smoothen your store operation.
Often times, the reason behind a lost sale is the slow page loading speed. We’re living in a time where the average attention span of online consumer is less than 8 seconds. This means, if your store takes too long to load pages, customers are most likely to exit it before completing their purchase. If you seek to prevent this, now is the time to optimize your store so that it loads at a lightning-fast speed and keeps your customers engaged.
All your optimization efforts and marketing campaigns will do no good if your products aren’t able to reach the right customer! SEO being one of the most important aspect of marketing – it is often overlooked by merchants. However, if you desire to make the most of this Holiday season, you must ensure your store is optimized enough to rank high on various SERPs.
The last thing you want is to go “out of stock” when your customers are counting on you for their holiday shopping. On the flip side, you also don’t want to disappoint your customers by showcasing products that you won’t be able to fulfil. Thus, before the holidays begin, now is the time to ensure all your product stocks are updated to the number of products you have.
Landing pages are a great way to convert your visitors into customers. This means, you must start creating them before the holidays strike your store. You can showcase few of your best-selling products on those landing pages. This way, you can churn more sales by exhibiting your best products.
Customers love discounts. And holiday seasons are the best time to offer deals your customers simply couldn’t resist. But why wait till the holidays to promote your discount offers? Showcasing them upfront will stir up your customers’ excitement for the holidays. Additionally, you can also start collecting emails right away so that you can inform your customers as and when the offer begins.
Bugs and technical imperfections affect your customer’s shopping experience adversely. You simply don’t want your conversion rate to be influenced by those unpleasant bugs! This is why it is recommended to get your store audited from professionals who can catch and fix the bugs before they do any wrong. This way you can save yourself from several issues you might face otherwise.
Holidays being the busiest days of the year, your store’s performance simply couldn’t go unnoticed. Leverage analytic tools to analyze how your store is performing. Your customer’s shopping behavior tells you a lot about the ways you can enhance their shopping experience.
Let us take charge of your store.
At Krish TechnoLabs, we strive to deliver excellent support services to help our clients make the most of their online store. With the right resources and a giant team of certified Magento technocrats, we can help you deliver engaging shopping experience throughout this holiday season. Starting from bug fixing to development and customization, our trained professionals have the know-how to help you solve your most intricate business challenges. With our managed Magento support services, you can be assured that your store will run optimally round the clock – throughout this holiday season 2019. Give us a shout and we will be happy to help.
Never miss any post, stay tuned!
Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
Never miss any post, stay tuned!
