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800%
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171%
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20%
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67%
XL Feet Covers More Commerce Ground with a Larger Online Footprint
I still have my feet on the ground, I just wear better shoes.
Challenges
- Mapping the store’s performance to boost user experience and user interface
- Improving the search function to enable visitors to find the right products without the hassle
- Streamlining the catalog structure to facilitate the growth of digital commerce
- Overhauling the inventory management tool to sync product details, orders, and inventory
- Identifying and rectifying technical SEO errors that became a hindrance to unleashing the current potential of the store on the search engines
- Increasing search visibility to improve organic traffic
- Improving keyword rankings to gain higher SERP rankings
- Performing in-depth industry analysis in niche footwear segment to chalk out custom and curated SEO strategy
Solution
After closely analyzing the challenges, Krish decided to build a strategy around crafting an intriguing User Interface and seamless buying experience. While the team diagnosed the bottlenecks, they rectified the overall search function, which facilitated their users to find the right products without any back n forth. Moreover, we helped XL Feet synchronize its inventory management tool with product details, orders, and inventory among other functionalities.
Being a well-established name in offering extra-large footwear for men, XL Feet was also looking for a digital commerce partner that could understand their philosophy and unique digital marketing needs and incorporate them into a search optimization strategy. Instead of applying an all-out approach, the team took extra care in curating and prioritizing page-wise SEO strategies and paid marketing campaigns that can reflect their niche offering.
The Strategy
Krish’s initial focus was to yield a friendly UI and a seamless UX and it gradually shifted towards offering full-performance optimization of XL Feet’s B2C store. With such mini milestones being captured, team Krish laid its emphasis on the enhancement of the integrated Cloudfront - Varnish for a smoother performance. Once that was conquered, team Krish implemented and integrated the Algolia search as well as overcame the inventory management issues by integrating Locate ERP system.
After overcoming the tech bottlenecks, XL Feet’s next step was to enhance its online visibility to reach en masse. Thus, the eCommerce digital marketing experts at Krish orchestrated a custom organic growth strategy for XL Feet that consolidated optimizing their web pages to improve keyword ranking and drive customer acquisition.We started with rectifying nearly 1,00,000 technical errors, including implementing a canonicalization strategy, URL restructuring, addressing page performance issues, core web vitals, and more. After untying every knot, team Krish was better able to focus on the core organic growth strategy. As a part of the strategic implementation, we conducted an in-depth analysis of the user behavior on the website. Conclusively, XL Feet was able to scale new heights in the organic search space and out beat its competition!
Technology
Mobile First Design
Client Speaks
Adrian Coulter
President of XLfeet Inc."With powerful Magento Commerce platform and Krish as our strategic Digital Commerce partners, we were able to successfully achieve our goal of not only expanding our commerce but also deliver enhanced digital experiences to our clients."
Result
With new and improved integrations and enhancements, XL Feet was able to achieve a significant growth rate in customer satisfaction. Moreover, our B2C optimization strategy helped the brand in reducing the average page load time by 53%. With a 20% rise in footfall and a massive hike of 67% in the conversion rate, XL Feet was able to establish itself as a promising customer-centric eCommerce store. When it comes to online presence and visibility, we began with optimizing the overall organic conversion rate and implementing strategically thought and well-curated content strategy for the focused pages. As a result, the brand is able to achieve an impressive 26% increase in organic traffic and a whooping increase in their revenue by 40%. Krish is now a strategic commerce partner to XL Feet for their eCommerce digital marketing needs. We hope to augment their digital growth and take them closer to every new milestone!
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