Case Study

Gemperles

Business Brief
Gemperles, a name that resonates quality and the niche touch for high-end pearls as well as tailor-made luxury jewelry across France, Italy, Hong Kong, Japan, and Malaysia. Having a very modest beginning, the brand has grown through the passage of time to be loved and adored by a huge consumer base spread in-between multiple demographics. The art behind jewelry is what makes this brand unique and is also the cornerstone of their immense success.
DELIVERABLES

eCommerce

UI / UX / CX

Support & Maintenance

View the Website

Challenge

In 2015, the jewelry house initially partnered with Krish TechnoLabs to stabilize and maintain their previous generation Magento 1x e-shop. By the time, given the progressive momentum of growth and the overall increase in commerce options, it was identified that their web growth was being throttled by an outdated and bulky e-commerce platform. Therefore, Krish TechnoLabs decided to re-platform over the next-gen Magento 2x and unleashed its capabilities to lay the future growth seeds.

Moreover, as the brand inculcates a deep passion for their Bijou Art inspired products and knowing that somehow this passion was not entirely conveyed through their previous presence, this factor laid a catalyst in not only upgrading the platform from a technical point of view but also enhance the visual appearance of the presence from a ground-up level.

Approach

Amalgamation of efforts channelized by Krish to modernize entire platform for attaining key business objectives with primarily focused on a complete facelift of web layouts, content enrichment with adding enhanced imagery and other graphical assets, and established modern solution with exceptionally utilized platform capability to gear-up operational ease of the brand.

This resulted in an extensive development process, and other technical facets addressed during the upgrade in following areas:

  • Modern yet clean UI/UX interfaces with a well-positioned web-content and other collateral.
  • Engaging user experience across multiple devices with a flawless reception of page content and overall information hierarchy.
  • Identical content migration including multilingual translation as-well-as page/URLs preservation to maintain coherent exposure in front of search engines.
  • Comprehensive frontend development to ensure needed precision in page rendering and desire functional behavior over end-user web panels.
  • Codebase refactoring and custom development of more than 30 underlying bespoke modules holding all the business logic across multiple shop fronts.
  • End-to-end data migration with particular emphasis on importing all data chunks and back-end records with cent percent accuracy.
  • Executed performance optimization to ensure a 3x faster loading speed even with HD graphics, and excessive web screen elements.
  • Consistent preservation of Search engine web-page URLs and meta info with no effect on existence search ranking.
  • Data patch differential migration with a delta migration strategy, along with an efficient cutover of the previous shop as in one go activity.

The entire endeavor was not just about predominantly working on the large screen centered focus for Gemperles, the team at Krish TechnoLabs knew the vital importance of having a perfect mobile orientation, and the team went to great lengths to make sure that the brand had an equally compelling handheld device bounding experience - which was achieved by adopting the mobile first approach.

As an old client in this firm, I would like to warmly recommend KrishTechnoLabs for all your web development project. The most important asset of such agencies are people... and I can say that the members of KrishTechnoLabs are here for you, always available and highly reliable. Their understanding of our objectives, goals, problems, issues is one of their key points. Then, they are always able to deliver a proper solution, which at the end, will satisfy you. And at the top of that, they are nice :)

We wish you a long & successful run KrishTechnoLabs!

Arnaud Pons Gemperles Limited Hong Kong Director

Result

Cascading efforts of the channelization that were put in by Krish TechnoLabs was that the brand has 100 to 120/Month order volume, reflected at 10% rise within the first fortnight of its Magento 2x platform e-shop launch, which is anticipated to grow substantially over the time period.

In core essence, the overall migration and upgrade of Gemperles was a picture-perfect transition for jeweler e-tailing operations. There were facts which were not part of general jewelry e-shops, but they were catered by the team at Krish TechnoLabs with ease. Overall, we would like to term this as a successful migration done with the utmost perfection and alignment of thoughts with our clients' commerce vision.

30%increase in transactions

60%increase in revenue

80% increase in site visits