“First impression is the best impression” but many store owners forget skip designing good product page by only spending time in fine-tuning their homepage to attract the customers. Choosing an appropriate way to showcase your products drive users to purchase what they want. Generally, Ecommerce websites have a classy design, beautiful marketing pitches and extra-ordinary offers, but somehow conversion rates remain low.
When designing your eCommerce product pages, the tiniest differences can have a massive effect and impact on the website’s overall conversion rate and profitability. It’s critical and crucial to present the product page in the most convenient, easy-to-understand and convincing way. Visitors expect to find all the necessary information they need to make a purchase decision, thus UX designer comes into action as they had to deliver so much into little space. Probably, most product details pages end up looking messy and cluttered due to it. We will go in the elaborate skillful exercise for eCommerce product page design.
Things that works for an online bookstore may not necessarily work for an online jewelry store. But by conducting user testing with your target audience and through bench-marking research, you can unveil the reasons for low conversions and suggests necessary solutions. The main intent of the product detail page is to: Appeal to various buying stages, Reduce distractions and anxiety for consumers, Add urgency & Satisfy various buying motivations. In this post, we’ll look at best illustrations of product pages. Undertaking the topic of product detail page layouts is scary as you want to ensure the page is neither too simple nor stuffed with information. So here is our list of number of best practices to create your product pages glitter.
1. Impressive Visuals of the Product:
If you own an an ecommerce website, then it is one of the foremost conditions to bring in high resolution photos and the most impressive images. Thus, you will have to certainly invest in good photography and editing.
2. Page Load Speed:
High quality images and Fast Page Loading speed are irrespective of each other but both are necessary as according to the survey 1 second delay in page response results in a 7% declination in conversions. Thus, speedy loading is essential factor for the best practices in eCommerce Product Page Design. It’s essential for the Magento developers to keep checking the page speed and, when required, increase it.
3. Detailed Product Descriptions:
Organizing all the exigent details of the products, pricing and availability, delivery and shipping, product title, images, short description, payment options should be always taken care with phrases like “built to last”, and “nothing compares it” that gets the reader excited about the product.
4. Dimensional Navigation:
If you have a massive assortment of products & filters that can hide them away from the user, you ought to showcase your products helping the user find the best fit. Dimensional Navigation, the grid system, the dimensions of icons, height of Status Bar, navigation Bar and Tab Bar, is one of the best practices in eCommerce Product Page Design.
5. Customers who Viewed This Item also Viewed:
Recommended items to the People who bought this item ‘also purchased’. This rich content makes it easier for the user to view, search and ultimately purchase the original product they came for.
6. Targeted Call-to-Action:
Call-to-action is a game changer in an ecommerce website getting your potential customers to the checkout rapidly. For example: “Add to cart” button pops up just under the product’s price, and is colored to seize our attention.
7. Trust Badges:
One of the toughest obstacles for an ecommerce website is to gain trust and make the user feel confident about making a purchase. Thus, you need to prove they can trust you. According to the ecommerce trust survey, there is 107% increase in conversion rate if the website is designed with trust badges of various colors and shapes.
8. Stock Availability Information:
The best way is to inform the user about the availability of the product right in the category page or not show it at all. In addition to it, the stock meter in the product page ought to have instant validation to save the user’s time and patience.
9. Social Sharing:
This is extremely clever as it can help promote your product across different platforms like Google+, Pinterest, Facebook, Twitter, and Instagram. It allows user generated product images which can be used to showcase and reward customers on their own social media pages.
10. Size Chart:
One of the most vital things for accessory stores is to include a size chart. We all become tired to check our original size with the brand’s specific chart and compare it. Thus, precise size chart with almost all the sizable units will be better to allure the customers to buy the final products.
11. Removing the Background:
There are certain photography techniques to remove the background on the product shots. It visualizes the product page totally clean for a potential customer to navigate. This looks absolutely appealing when displaying products are in a set.
12. Informative Shipping Details:
Studies reveals that shipping fees is one factor that results in cart abandonment I.e. break a sale. Having shipping information listed directly within your product description can be particularly beneficial for the customer to know what charge you are going to take from them.
13. Holiday Themed:
Tiny adjustments to your page like modifying your cart to a sleigh for the holiday season is something that can add a bit of fun to your products. Although it won’t occur often but doing it will attract customers about having something special in your website and will further navigate/surf for any products they want.
14. Customer Generated Reviews:
This surely improves social proof and reduces customer risk. CGR increase conversion rates as visitors are 63% more probably to purchase from a store that has overall good reviews.
15. Option to Subscribe:
By offering the option to subscribe to your product, you’re indirectly creating guaranteed month over month revenue. It is one of the smart, trendy and successful sales model right to have the best practices in eCommerce Product Page Design.
16. Tab Functionality:
By using dropdown tabs, any ecommerce website can let the customer go to most appropriate information in the main product description, and any additional information has been included in a drop-down menu. It enables to add product information into their page without being too crowdy and clumsy, and without sending a visitor to another page.
17. Informative Variant Images:
Using variant images can be enormously advantageous beneficial for your product. Not only does it let you show other angles of the product, but you can include functioning product shots to give your potential customers an idea of how it works.
18. Simplicity in a Cluttered Space:
One of the most important aspects of any product page is having a simple design. It can be tough to find a balance between too much information and lack of information, but effective product page will be evident which is simple but informative altogether.
19. Product Breadcrumb Trail:
Breadcrumb trails are used quite frequently now, & many ecommerce website does a good job of incorporating it into their product page. It’s used as a way for their visitors to navigate back through their product catalogue, and would reduce the overall bounce rates.
20. Cross Selling Within Product Page:
upsell or crossell within the product page itself is a strategy to get more dollar value from a potential customer. There’s a few ways to do this, and the firm doing it in the most effective and non-intrusive gets the benefit of it.
21. 360-Degree View:
360 degree views increased the sales by 27% when compared to the original 2-D product images. Normal conversions rate raised increase from 10 to 40%. This is one of the simplest but best practices for designing ecommerce product page design.i
22. Scarcity Holds Action:
Generally, people pay more attention for stuff that is about to vanish. Airlines industry frequently follow this principle to sell their last few tickets by not giving your customers unnecessary time to surf over the purchase. The smart tactics is to create a sense of urgency to make them act urgently.
23. Jazz it up With a Video:
A nicely done demo video is can have huge recall value and practically product pages were 144% more likely to add to cart. Thus, jazzing it with a video becomes a prominent way for the product page design.
24. Compare The Price:
If you are offering awesome discounts, show them the numbers. Also, position the price as well as other information related to the buying decision as close to your CTA.
25. Enable Live Chat:
Do you think you have made your product page as user-friendly as possible with all queries answered? It is good to have polite support executives for live chat feature to enhance customer experience.
26. Clear Shipping and Return Policy:
Don’t keep your customers in the dark when it comes to return policies and shipping charges. In an ideal world, a customer shouldn’t want to shell out any money on shipping. But if you charge them must, be honest about it and don’t try to sneak in the expenses in the checkout stage.
27. Display Multiple Payment Options:
Offer three separate payment plans for customers looking to buy a new sofa would look quite better than with only 1 options. From ‘monthly payments’ to ‘buy now pay later’ helps the customer spread the cost of their purchase over several paychecks.
28. Show Your Estimated Shipping Time:
Promise less and Deliver More. Just like this, always tell your estimated shipping time considering the safety side and then delivering the product earlier than the expected time would cherish the customers.
29. Put a Phone Number at the Top of Your Website:
This helps in making the website user-friendly and makes the customer in faith that they can immediately contact you whenever they want to.
It’s critical to optimize and showcase the product page in the most appealing and attractive way while designing your Ecommerce product pages. Visitors expect to find all the necessary information they need to make a purchase decision. Thus, showcasing your products in a better way would drive users to purchase what they want. Probably, most product details pages end up looking messy and cluttered due to it. So here is our list of number of best illustrative tips for eCommerce Product Page Design which will satisfy various buying motivations, invoke buying stages, and decrease distractions for visitors.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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