5 Online Marketing Tips That Will Improve Your Online Business This Year

Running a eCommerce Store might sound easy enough, but not until one comes to face the nitty-gritty of day to day operations including marketing. Marketing your eCommerce store’s products or services therefore needs a thorough and robust approach lest your store suffers financial losses. Before getting entangled too much in discussion, let us discuss what steps to take in order to go ramp up you profitability and sales for this year.

  • Provide a strong omni-channel strategy:
    Most consumers today are spoilt for choice. Moreover, they are constantly connected. What is required now is a strong omni-channel strategy to connect all the inflexion points such as in-store, online, mobile, and home to present your product and message uniformly. What is also necessary is a consistent experience across all touch points, so that the customer can be presented with the ability to shop and buy anywhere while also be able to return anywhere.
  • Create a strong Personal Experience:
    The next step that will improve marketing prospects for your eCommerce store is to create a personal experience for the customer, but not at the cost of privacy. This may mean that customers may need to share limited personal information with your store, but this may need additional discretion at your end.
  • Be ready to cater to wearable technology:
    Very soon, wearable technology will be a mass reality. Instead of accessing their mobile phones to get updated, it will be the wearable technology users that will be calling the shots. This calls in for companies who can develop relevant ads catering to wearable devices and also have a specific strategy in place for this niche segment, as these will have a significant advantage over their competition.
  • Can you fulfill Increased shipping expectations?
    Customers are increasingly expecting free shipping and free returns. Shipping costs are one of the major causes of abandoned carts,and sites with increased shipping costs will be feeling the pain sooner or later as customer expectations will increase. If orders take more time to arrive, the next time, shoppers will simply find a local store to fulfill their wants on an immediate basis.
  • B2B more like B2C:
    Recent reliable studies point out that B2B is becoming more like B2C. For those B2B organizations that have not gone online yet, it is recommended that they offer their customers an online service that include increased search functionality, product selection as well as appropriate presentation, as well as ease-of-purchase. Further, provide reviews and recommendations as part of the User Generated Content (UGC) strategy.

Most eCommerce Store owners are aware of the fact that their store can only survive if they adopt strong marketing tactics. With each year bringing in new challenges, what challenge will eCommerce marketing specialists face this year? Its also advisable to consult an eCommerce marketing specialist of your choice to understand the marketing strategy that your store needs.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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