BigCommerce Introduces Advanced SEO Tools And Extended Product Merchandising Features For Almost 20,000 Merchants

BigCommerce, a leading provider of shopping cart software for small and mid-sized retailers, today announced the latest release of its software that enables merchants to improve their search rankings and product merchandising using sophisticated built-in tools for customizing product URLs and options.

“From a traffic point of view, Google is still king. With this release we’ve introduced advanced URL customization options to improve keyword proximity for our clients looking to outrank their competitors in the SERPs. We’ve also improved functionality around product merchandising, specifically for verticals where options are important such as apparel, computers and health” said Chris Iona, product development manager for BigCommerce.

The latest release of BigCommerce includes new features designed to help power users increase their website traffic and conversion rate effortlessly. Notable features include:

  • Custom URL formats for product, category, news and web pages
  • 6 new store designs targeted at apparel retailers
  • Price, weight and stock rules for product options
  • Storage and transfer reporting and statistics
  • Bin picking numbers for order picking and packing
  • Friendly logout windows for session timeouts

“Time and time again we see traffic from search engines making the difference between a merchant succeeding or failing. BigCommerce is now the only e-commerce software that gives merchants complete control over every aspect of their store from an SEO point of view” added Lee Sellers, sales manager for BigCommerce.

BigCommerce continues to lead the industry in innovation and is the fastest growing e-commerce platform in the world with almost 20,000 paying clients since launching in September 2009. With a focus on e-commerce as well as marketing, BigCommerce merchants have everything they need to launch a beautiful online store and drive huge amounts of traffic from point-and-click integrations with Facebook, eBay, Shopzilla, Google Products and more, as well as hardcore SEO tools to drive traffic from the search engines.

Learn more about this latest release on the BigCommerce blog.


BigCommerce, ranked #633 on the Inc 5,000 list of fastest growing companies for 2010, is the fastest-growing shopping cart software in the world with almost 20,000 clients since launching in September 2009. A unique combination of enterprise-level features (including multi-channel retailing, automated email marketing and inventory control) and unmatched ease-of-use make BigCommerce the preferred e-commerce platform for both new and established businesses looking to outsell their competitors, reach their financial goals faster and automate as many business processes as possible. BigCommerce has been featured in Forbes, TechCrunch, Inc Magazine and Internet Retailer. For more information or to try BigCommerce for free, go to

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Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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