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Artificial Intelligence, Performance Marketing

Performance Marketing in the Age of AI – What Retailers Should Know?

19 June, 2025 The digital landscape has never been more competitive – or more clever. For retailers, performance marketing has moved on from just placing ads to driving outcomes powered by precision, automation...

4 min read By: Zenul Jinwala
blog
Product Information Management

What is PIM (Product Information Management)? A Complete Guide for Beginners

13 June, 2025 Picture this: A marketing manager walks into Monday's team meeting, beaming with pride over the weekend's new product campaign launch. But as the presentation unfolds, someone notices the product descriptions...

9 min read By: Manthan dave
blog
Adobe Commerce

6 Game-Changing Adobe Commerce B2B Success Stories That Transformed Enterprise Operations

10 June, 2025 Business buyers today aren't patient. They want the same quick, intuitive shopping experience they get on Amazon or any modern retail site. Yet most B2B companies are still stuck with...

4 min read By: Nishit Kathlana
blog
Digital Commerce

The US Tariff Turbulence & Its Impact on Cross-Border Digital Commerce

5 June, 2025 Picture this: Your brand just launched internationally six months ago. Sales were climbing steadily from Canada, Mexico, and China. Then February 2025 hit, suddenly every small shipment crossing the border...

5 min read By: Zenul Jinwala
blog
Adobe, Artificial Intelligence

Agentic AI in Marketing: What Adobe’s Latest Innovations Mean for Your Business

30 May, 2025 Adobe Summit 2025 delivered something unexpected. What started as another enterprise software conference in Las Vegas became a defining moment for the future of marketing and CX. The three-day event...

9 min read By: Zenul Jinwala
blog
B2b supply chain management

The New Construction Ecosystem: How Advanced B2B Workflows Drive Industry Growth

27 May, 2025 Construction hasn't changed much over the decades. Walk onto most job sites today, and you'll see familiar scenes—contractors making calls from pickup trucks, scribbling notes on clipboards, and chasing down...

5 min read By: Sumesh Soman
blog
Performance Audit

Code Debt Explained: How It Slows Down Your Digital Commerce Growth

21 May, 2025 Picture this: Your eCommerce business is firing on all cylinders. Sales are climbing, you're rolling out new features to meet customer demands, and you're expanding across multiple channels. The marketing...

3 min read By: Manthan dave
blog
B2b supply chain management

Key Integrations for Efficient Manufacturing Operations: Best Practices That Actually Work

16 May, 2025 Something strange happens when you walk through a manufacturing facility these days. You'll see incredible precision on the production floor—machines calibrated to thousandths of an inch, quality controls that catch...

9 min read By: Devansh Shah

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