Building a Good Website – Revisiting the Basics
The world of websites and the Internet has advanced to very high standards presently. However, while aiming for a high level of professionalism, many designers and developers tend to bypass or neglect the basics of web designing. Every web designer, regardless of the technology he or she uses, must understand the following points before embarking further on the website design process:
Is your website creating the best possible sales?
The function of a business website is primarily to create the best possible leads or sales. As business managers for the website, it is not your responsibility to create the design or test the website, but ensure best possible sales. In today’s extremely competitive world, it has become critical to understand that a strong stance is needed when it comes to guiding your designers and developers along with other key team members involved in the project, so that they can to produce your website without any hassle or other professional limitations.
Does the website come up to the expectations of the visitors?
For a website to perform according to expectations of the visitors, we need to ensure that it meets certain parameters such as their ability to identify what business the website caters to and what core offering does your online business revolve around. As an online business, you might make the common mistake of making the assumption that other people value your website as much as you do. The reason why people come to your website is to solve their search problem for a particular product, service, or information. Their primary reason could be to purchase a product, be entertained, or socially evaluate a product or a service. If your website is capable of connecting to their problems or meeting their expectations in the first couple of moments of their visit, then your website is deemed as a success otherwise not.
Website and loading times
According to reliable research, the present internet users wait only for five seconds or less for a web page to load, before they move on to another website or close the browser. You might have a unique web page, might have spent thousands to get the right look and feel, or could have featured the most attractive products, but customers will give your website only one chance and you get only one chance to create the first impression. The usual culprits in this case are long waiting times or loading times and usually take away the opportunity to create a first impression.
Removing clutter and overt distractions
At the same time, you might have an overly cluttered home and landing page that might really put off a visitor and prospective buyer. These distractions could become a major roadblock in providing a positive web experience. Hence, it is necessary to remove any distractions such as cumbersome flash intros, pop-ups, light boxes, and the like. Avoiding all this will prevent the users from abandoning the website. Also, try and avoid auto-play audio and videos so that the visitors does not get baffled when they visit your website. And in any case, if you would like to use an intro video for your website, then it is advisable for you to add a skip intro or watch intro option to turn your visitors’ experience in to a positive one.
Are visitors able find the content they are looking for?
It is also a good option to find out if visitors can find the content they want on your website. Your visitors must be able to find the content they want to view in just a maximum of three clicks within the same website. An effective navigation pattern uses important navigational elements such as top navigation, primary navigation, bread crumb navigation, as well as search box to facilitate the comfort of your visitors. Additionally, site maps, footer navigation, and other action buttons and links help visitors find the content they are really looking for. Overly creative websites could bypass this established convention and make things difficult for the visitor.
Providing contact details vis-a-vis a contact form
In case your visitors appreciate your website, they might be inspired to contact you. Do you make it easy for them to find your contact details and physical address? In fact, some businesses still use the contact form for visitors to reach their owners. However, if you have a legitimate business and are into legitimate dealings, then there is no reason why you will need to make it hard for customers to locate your contact details.
Personalizing deliverable content and excelling on user experience
At the same time, try your best to personalize the web user experience for your customers. This can be done in many forms. One of the easiest ways is to send geographically relevant content to users based on their user IP, or even delivering uniquely personalized web pages depending upon a user’s behavior. Finally, make sure that you met user expectations on user experience and manage user expectations well. This is due to the high level of expectations that users place on website owners and online businesses due to the constant innovation in the industry.