Comparing Google + with Twitter: Which is More Effective?
Google Plus is an effort by Google into the social sphere, and this social network has twice as many users as Twitter. According to a recent release by Forrester, these consumers interact with posts from various brands nearly as twice as often they do with tweets. The fact is that the users of Google Plus do not spend much time on this social network. This time comes to around seven minutes a month, which is actually far less than six hours a month that Facebook users spend. This is what actually makes Facebook the world’s largest user based social network.
Despite this seemingly major flaw, which means that Google Plus is unable to compete with Facebook’s activity on the Internet, Google Plus can be a major marketing tool to boost online marketing. According to recent reliable reports, nearly 22% of online adults in the USA say that they use Google Plus at least once a month. This is approximately the same percentage of people who say they use Twitter.
Another major advantage is that Google Plus also helps generate nearly twice as much engagement as Twitter. This is the form of +1s, which is a form of the popular Facebook Like. This is also the same case as with comments. Google Plus also plays an important role in search engine optimization benefits. It features brand posts on the right hand side of its (Search Engine Result Pages) SERPs. Hence, it is possible that these Google Plus posts may help you to boost a brand’s SEO rankings for consumers who follow the brand on that social network. However, many of the large brands do not have an official Google Plus Page, according to a recent study. However, the trend has recently begun to change, with many marketers prefering to use Google Plus.
The tactic that most marketers can begin with is to start posting the same content they post on Facebook to Google Plus. With this, they can create engagement rates that are far above the average. It is also possible to promote Google Plus accounts on websites, emails, and every where else where marketers promote their Twitter, Facebook, as well as Pinterest accounts.
According to a reputed online retailer, this is sadly what many online retailers are not doing. To enumerate this problem, only 53% of the 500 largest online merchants in the USA feature the +1 button as part of their product pages. Researchers have discovered that placing the button helps shopper to share products with their friends and other social contacts using the network.
Therefore, researchers have found that Google + has immense potential that is waiting to be exploited to obtain a fair amount of niche for online retail, especially for merchants who have not yet exploited Google Plus to their advantage.