Develop the Marketing and SEO Strategy of Your Ecommerce Store using BigCommerce

BigCommerce is one of the fastest growing ecommerce platforms in the world. A number of factors are behind the reason why BigCommerce shares a top spot in the world when it comes to ecommerce platforms. Foremost, BigCommerce is well supported by a strong technical team and the BigCommerce user community. It is not only easy to use, but flexible as well. Furthermore, BigCommerce really makes it easy for you as the business owner or the technical lead to implement SEO and website marketing.

The world of ecommerce and search engines is truly intricate, since the success of your ecommerce website is directly linked to where it is placed in the search engine results. This factor can become more complicated in case your website consists of a number of URLs that are created from a number of categories as well as product pages. The larger the site becomes, the more difficult it can become to prevent the impact of search engines such as Google on the website rankings.

However, BigCommerce is extremely search engine friendly that makes onsite SEO a breeze. This is because the BigCommerce platform has various SEO features ranging from Meta data to product descriptions directly programmed into it. This makes it extremely easy for developers to implement a range of online SEO techniques.

Some of the features that BigCommerce offers to get your website on the top of the search engine results pages (SERPs) include, custom page titles and meta details web pages, products and categories, W3C compliant as well as tableless templates, proper use of header tags, and HTML/XML sitemaps and custom image alt tags. BigCommerce also makes it very easy to integrate social media applications such as Facebook and Twitter by using simple data feeds. Another major advantage of BigCommerce lies in its ability to export directly to a range of shopping comparison sites.

This means that by using BigCommerce, it is very easy to improve your customer base by putting your marketing program in accelerated mode. Other important features include ability to see live listings and easy listing of your products for sale or auction of eBay from the store panel. In addition, with the help of a unique Facebook application that BigCommerce has created, it is possible to share various features of your store such as featured products, new products, and popular products on your Facebook page. BigCommerce also makes it easy to market your website by integrating it with email marketing.

The platform uses Mail Chimp to integrate it seamlessly and automatically with your customer base. The best way to get a hold over your BigCommerce plans for building your ecommerce website is to get in touch with an advanced BigCommerce development company such as Krish TechnoLabs. They will take over from you and provide professional guidance as well as development at truly reasonable costs.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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