Discover How Instagram Is Becoming The Popular Choice For eCommerce Marketing

Instagram is a popular photo sharing and social media site that is online since September 2010. Now that it is in a transition phase between personal and business use, the site is generating a lot of interest in retailers, individuals, and business persons. These individuals want to use this site for their business-specific use because of the recently announced statistics of Instagram, which are as below:

  • Huge user base of 300 million people
  • 60% of the user base between 18 and 34 years of age (according to Adweek)
  • 93% of the premier brands have a presence on the site (according to L2).

The best part of Instagram is that its use has even percolated to smaller business users. Here is how a wide range of businesses can use Instagram for their popularity and success.

1. Convert Instagram into a Sales Channel by using hyperlinks

You can convert Instagram into a sales channel using hyperlinks via live hyperlinks next to the images. However, Instagram itself does not allow this. But you can use apps such as Soldsie, Inselly, Instaorders, and 10Sec to incorporate hyperlinks next to the product images.

2. You can embed Instagram images into your website

You can use third party tools such as Websta or you can create a custom widget to embed Instagram photos in to their website. For example, clicking on the embedded image will display the products displayed in the image in a pop up.

3. Display pictures of customers using your products.

One of the best ways to make people attentive to your products is by using them in images which shows customers using them. Such a technique can be used by a number of retailers especially eye glass wear retailers, lifestyle retailers, dealers of garments and vanity products etc. Another way forward is to use life style photos, in which subjects utilize the concerned products as part of their lifestyle, again in real-world settings.

4. Run Contests that generate Specific user attention

Retailers and business owners can run specific contests on Instagram. Winners can be declared and special offers can be provided. Also, various platforms such as Offerpop or Iconosquare can be used to create specific photo requests.

5. Utilize the video capabilities of Instagram

Instagram also is capable of hosting videos up to 15 seconds in length. Hence, why not create videos to showcase your products on Instagram!

6. Utilize Instagram to share messages on special occasions

For special occasions such as thanksgiving, Christmas, and new year, you can use Instagram to share messages and create a special bonding between your audience and and your business.

7. Promote New and Special Products through Instagram

Why not use the potential and reach of Instagram to show products that are of special value to your business. This tactic can be easily applied to improve your business potential and maximize your business opportunities.

This is not an exhaustive list, but a shorter list of possibilities which can help you generate additional business. Why not go forward and establish yourself as a successful eCommerce merchant using Instagram!

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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