Instagram is a popular photo sharing and social media site that is online since September 2010. Now that it is in a transition phase between personal and business use, the site is generating a lot of interest in retailers, individuals, and business persons. These individuals want to use this site for their business-specific use because of the recently announced statistics of Instagram, which are as below:
The best part of Instagram is that its use has even percolated to smaller business users. Here is how a wide range of businesses can use Instagram for their popularity and success.
You can convert Instagram into a sales channel using hyperlinks via live hyperlinks next to the images. However, Instagram itself does not allow this. But you can follow this guide.
You can use third party tools such as Websta or you can create a custom widget to embed Instagram photos in to their website. For example, clicking on the embedded image will display the products displayed in the image in a pop up.
One of the best ways to make people attentive to your products is by using them in images which shows customers using them. Such a technique can be used by a number of retailers especially eye glass wear retailers, lifestyle retailers, dealers of garments and vanity products etc. Another way forward is to use life style photos, in which subjects utilize the concerned products as part of their lifestyle, again in real-world settings.
Retailers and business owners can run specific contests on Instagram. Winners can be declared and special offers can be provided. Also, various platforms such as Offerpop or Iconosquare can be used to create specific photo requests.
Instagram also is capable of hosting videos up to 15 seconds in length. Hence, why not create videos to showcase your products on Instagram! Read more on Hashtags.
For special occasions such as thanksgiving, Christmas, and new year, you can use Instagram to share messages and create a special bonding between your audience and and your business.
Why not use the potential and reach of Instagram to show products that are of special value to your business. This tactic can be easily applied to improve your business potential and maximize your business opportunities.
This is not an exhaustive list, but a shorter list of possibilities which can help you generate additional business. Why not go forward and establish yourself as a successful eCommerce merchant using Instagram!
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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