Emerging Mobile Trends: Improving The mCommerce Scenario In The Near Future
In today’s mobile centric world, you would be amazed if I’d tell you that many mobile users reach for their phones on an average of 150 times a day. However, this is true. According to the latest Internet Trends report, this is currently happening. This statistic can be used to the benefit of most retailers as it presents a unique opportunity to harness this fondness that users have for their mobiles and convert it into a brilliant marketing ability.
Retailers are not losing out to this trend and are now connecting with their customers through this newly appreciated mobile channel. Some of the five mobile-commerce trends that live up to the expectations of the customers are mentioned in this article:
1. The evolution of the Mobile Wallet
As part of the growing m-commerce evolution, the focus is now shifting on mobile wallet objects such as mobile coupons, loyalty cards, boarding passes, event tickets, and such. Google also has recently announced the Google Wallet Objects as a focus on the user experience, rather than the back-end technology. Further on, Passbook has proved to be an effective channel for marketers who want to connect with their consumers.
2. Resurgence of Loyalty Cards
Marketers are already now looking at a scenario where they can deliver mobile loyalty cards, related rewards or points statuses, and even rewards certificates, directly to the customers mobile phones. This measure is expected to drive average visits per customer and also extends the overall lifespan of the customer relationship.
3. Personalized Apps/ In-store Personalization
Personalized Apps are becoming the norm. They are becoming more helpful in-store as well as will adapt on the basis of the location of the customer. The app experience can change, or can provide suggestions based on customer preferences and even provide mobile coupons, along with information about location-specific sales as well as events.
4. Embracing the New Shopper
Retailers are all on their way to embrace the new connected shopper, who engages with them through their mobiles. Mobile commerce is now preferential amongst retailers who are keen on providing specialized offers to mobile customers based on their choice. Mobile is turning out to be an effective channel, but its potential as a tool will be realized soon.
Mobile commerce has advanced throughout the previous year. In 2014, it is expected that mobile will become more effective and provide seamless as optimized experiences that are personal, effective, as well as engaging.