As an eCommerce merchant, you will have become familiar with how frequent and agonizing the issue of shopping cart abandonment is. This issue is not limited to just a few eCommerce websites, but has become a universal problem. The problem of shopping cart abandonment spells woe for the eCommerce website owner as we will look into now.
According to a Business Insider report, around 71% of shopping carts are abandoned on a global basis prior to check out. Nearly $ 4 trillion of merchandise was abandoned in shopping carts in 2014. Though this news sounds depressing, around 63% of this voluminous merchandise can be recovered by savvy and discerning eCommerce merchants to improve your revenue as well as better your ROI and profitability. Hence, the two factors that will help you to tide over this crisis are as below:
By now, you will have come to understand that shopping cart abandonment is an inevitable facet of operating an eCommerce store. However, this is no reason for becoming disheartened. You only need to implement a strong strategy to salvage your sales and recover as much as you can. All this can make you a thorough winner in the cut throat eCommerce market.
You Might Want to Read This: Why Google Analytics is Important for Shopping Cart Abandonment?
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As Head - Digital Marketing, Zenul leads the marketing and branding at Krish. He brings with him an in-depth understanding of the evolving digital ecosystem and has a proven expertise and experience in strategic planning, market and competition analysis, creating and implementing client-centered, lead-gen and brand marketing campaigns. He has a heart for technology innovation and has been a keynote speaker on various platforms.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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