The product pages are of a high importance towards growing the value of your Magento website. This article mentions five useful tips for improving the product pages, in order to drive traffic to your website.
It is highly advisable to place frequently used keywords in the product title. As the product title shows up in the <title> tag of the header, it is essential for the page URL. Therefore, it shows up in many other places of your website such as category pages, new products, recently viewed products etc.
By placing high quality images on your Magento store development, you improve the trust factor between you and the buyer. Placing such images is extremely crucial especially when you are selling consumer goods. You also improve the overall quality of the website so that it enhances the user experience. There are simply no excuses of showing poor photographs to people especially if they are extremely interested in picking up the products that you have listed online.
The ‘above the fold’ information in the website’s product pages should contain a summary of the top reasons to purchase the product. This short description should not be more than 2-3 sentences long and should make the most impact on the prospective buyer. Also write a unique product description that is not only interesting but catchy as well. Do not try to copy and paste your content from other websites, but make sure that it is your own.
Make it a point to use of videos for the products on your website wherever possible. Videos can be a highly effective SEO tool since they hold your interest and demand your attention. Make the videos short and effective with the help of some slick and high end editing.
It is advisable that you add targeted keywords in your product pages websites in locations such as product description as well as the short description. It is also advisable that you do not go overboard with the keywords and use them modestly.
To summarize, the use of product pages is an important part of the eCommerce strategy in your business and improving it can surely improve your bottom line, thereby helping you in increasing conversions as well as traffic. Let’s talk to us to improve your Magento store product page design and increase your conversion rate and sale.
Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
7 October, 2022 The Holiday season is one of the busiest shopping seasons throughout the year. In 2021, the months of October and November witnessed a jump of 11% YoY and accounted for $211.41 billion in online retail. From Black Friday to Cyber Monday and Halloween to New Year, these two months are a gold mine for online retailers if all falls in place as per plans.
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