Five Outstanding Tips On Using Your Website Footer Effectively
As part of your eCommerce website designing project, many designers and online business owners pay special attention to the website’s header, product pages, as well as the checkout process. However, they miss out on the footer. Many a times, a footer is the last place that the customer will visit before leaving your eCommerce website. This brings us to an important conclusion… The footer area of the website is also as important as the other sections of your website that can make your efforts count. This section of the website can be used to keep your potential customers engaged while improving their confidence as well as encouraging them to come back by making it more visitor-friendly.
1. Display your Secure Shopping logos and payment methods in your footer area
Use your website-footer area to display secure shopping logos and payment methods. This step will reassure your customers that purchasing from this particular website is safe. Additionally, it will increase the confidence of your potential customers besides speeding up the purchase decision process. The footer area can be effectively used, particularly if you have a wide variety of payment options.
2. Put up your contact details in your footer area
Many a times, customers would like to contact a real person in order to discuss business or make further inquiries. So, your footer area serves as the right place to provide your contact details so that your customers find it easy to place their trust in you and also contact you in case they wish to do so.
3. Place your social links in your footer
The footer area of your website is also the right place to promote social links. These links encourage people to click on them to reach your various social channels. Social channels also provide you with the right way to share and interact socially with your customers and also provide various tools and techniques to improve them. Hence, adding such links could prove to be immensely valuable to your website as they can point to customers a variety of social channels for their customers to visit.
4. Newsletter Sign-up
Encouraging visitors to sign up for your newsletter is one of the ways to build a long lasting relationship with them. The footer area offers you a vivid possibility of putting up your newsletter sign up form there, while also offering your customers an incentive for signing up with you. Try to make your sign up form stand out prominently so that your customers know that you are soliciting their attention.
5. Include the conventional links in your footer page
Most online shoppers use to locate conventional links such as the About Us page, FAQs, and Returns and Refunds Policy in your footer area. You can be a little more creative and try to add text-links to the best selling products on your website. Another variation of this technique is to add links to the best known brands in your footer area, which will help increase sales, reinforce the respective brand images, and build the relationship with your customers.
As a way to help the customer to concentrate only on the purchase during the checkout process, it is advisable to simplify the footer area of the checkout page and include only the bare minimum. Many websites remove everything from their footer areas apart from elements such as the security logos, which are necessary to help the customer sustain and retain the trust in your website while going through the final steps of the purchase.