Five Tips That Will Lead To Higher Conversions Using Paypal!
If you have been on a shopping spree on eCommerce stores lately, you will have noticed that several Magento powered stores now choose PayPal as a payment option along with other payment options such as credit and debit carts. It would be worthwhile to focus on some of the best practices to utilize Paypal as a payment option for your Magento online store, so that your conversions increase:
- Use the PayPal Express shortcut button
The Paypal express shortcut button simplifies the mobile checkout. The goal of this button is to reduce conversion friction as this reduces the number of clicks as well as characters that the user needs to enter so that the purchase can be completed.
- Consider above the fold for placing the CTA button
Since mobile phones have less real estate, designers usually put the CTA button at the very end of the mobile page, in many cases, is accessible only after a long scroll. Hence, as smart phones get even more popular, it is necessary to place the CTA button in a more prominent and convenient location. This will help the customer to see the CTA button without scrolling action during the very first encounter with the screen.
- Suggest Frequently Purchased Items
It is quite sensible on the part of the retailer to suggest additional frequently purchased items before the customer is sent to the payment screen. However, if the buyer purchases just the item in question, placing a prominent shortcut button provides an easier checkout and can significantly improve the conversion rates.
- Ensure that the logo of the merchant is included on the PayPal Page.
In the online era, it is very easy to lose trust of the merchant if the establishment’s logo is not placed on the payment page. This can be fixed easily, either through the API or via customization. Also, if you are using PayPal, then ensure that you include the merchant name on the checkout page. In case your name or logo is not included, then at least provide the name of the sellers company.
Many merchants are in the habit of sending the customer to the PayPal screen without providing any identification whatsoever. Hence, the customers do not know that they have come to the right place, esting, you need not proceed on anything. Hence, test the on page location of the logo without fail.
- Pre-fill certain fields
Especially with mobile shoppers, you can proceed to fill certain fields such as the customer email address and other important fields. You can also proceed to hide certain fields. The less typing they have to do on devices such as mobiles and other hand held devices, the better. In a nutshell, don’t make your form look too long and imposing.
Today, many Magento stores are utilizing the knowledge of successful e-consultancy firms with specialization in Magento to achieve success. Why not utilize the Magento PayPal Integration Services from a full service eCommerce agency to achieve conversion success for your online business?