Four Common Mistakes eCommerce Sites Make – And Repent Later!
Many of today’s eCommerce websites are doing outstanding business, thanks to an important factor called design. Today, this is the vehicle that drives your brand message as well as represent your product portfolio. Customer loyalty can be generated by creating a positive shopping experience for your customer. However, as the competition is getting more and more fierce, many eCommerce agencies are making the same mistakes, which are outlined below along with the suggestions on how to fix them.
1. Using bland and cheap photographs
eCommerce websites use photographs to appeal to the emotional need of the buyers. Photography can use factors such as lust and emotional over need to create a powerful purchasing desire. Hence, the photographer needs to understand that showing just the product will not cause as much emotional appeal with the buyers.
Rather, showing a product in it’s best light to create temptation could be a better idea. A suggestion is to sell a lifestyle that comes along with the model rather than simply selling a product.
2. Being Unspecific
Many people still love shopping from brick and mortar stores, where customers can physically touch the product and interact with the in-store sales staff. The trouble with shopping online is that shoppers have to use their imagination. Hence, eCommerce sites need to be specific, but if they leave everything to the imagination of the buyer, customers will only abandon the website and move forward.
The best way forward is to show multiple angles, extreme closeups and other features that make your product stand out from the rest of the crowd.
3. Adding too much Clutter
This part is relatively simple. You need to remove the clutter from your website and make it look friendly to your sight. In many cases, designers want to allow too many elements online to seek your attention. However, in the process, many sites become cluttered, leaving the visitors with an overwhelming experience. This process is called assaulting the customers with over information. This leads to loss of customer focus and find it difficult to locate what they are looking for.
Hence, first remove all needless clutter from your website. Next, visually link logically related items to each other. Also, break up pages into clearly defined areas. This will help shoppers to quickly focus on the required area of interest and safely ignore the other areas.
4. Making it difficult to find products
Too many online companies lose sales every day because their users cannot find what they are trying to search for. A ready advantage for an eCommerce website is to focus on allowing customers find their desired products instantly at the click of a mouse.