Big Achievements begin as small dreams.” So the saying goes. So, if you are the owner of an eCommerce website, and you have noticed that your website has now begun to attract international customers, then perhaps you can now think of going global. Now, you need not think yet on the lines of being another Amazon on the block, but you can now start moving towards that direction by implementing small things that will take you ahead step by step.
The first place where you can confirm that your site is now attracting customers from specific parts of the globe is analytics. From here you can now think about taking your next step, which is look for opportunities so that your can expand your brand internationally.
Once you have decided on expanding in this manner, it is the right thing to devise a strategy about which countries you would like to target first. The analytics should be able to give you this information as well. This will lead you to deciding upon a clear strategy for that specific country, which includes the SEO strategy, affiliate networks, 3rd party logistics, and others. A good idea is to start with a country that poses less business risk than others. So, practically speaking, Canada could prove to be a better option compared to China or Japan.
Now that you have focused your mind on a particular country, you will need to localize your customer experience, so that you can deliver a truly local experience. Simply translating the language as well as the currency does not equal localization. The localization process should also include all photographs, product types, as well as the language you utilize for the call to action buttons.
Additionally, you will need to be aware of local marketing regulations as well as local laws so that you are always on the right side of the law. For example, many jurisdictions will have an anti-spam law in effect, so ensure that you follow the best practice for your marketing program. It also necessary to understand the holiday trends in the country you wish to target, otherwise you could be land yourself into a marketing mess.
You can also pre-plan your strategies (for example your loyalty and brand affinity) to build your customer base and even maintain lifestyle customers.
In each market, the payment methods are different. For example, in the US, credit cards are widely supported, but in Germany, the trend is towards direct debit. COD is a preferred option in India as well as China. Also, local consumer laws differ from place to place. Furthermore, you will also need to localize the data input fields and localize the checkout process. This step will increase the trust factor and also decrease shopping cart abandonment.
As the world goes global after become ‘one small village’, eCommerce merchants are now looking forward to a ‘wired’ village, wherein they can sell their products online to all corners of the globe. If you are an eCommerce merchant and would like to move on the same trajectory, then many eCommerce digital marketing services can offer you the right advice and make your dreams come true!
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
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