Four Essential Trends that can Raise the Potential of your eCommerce Website
In the age of the Internet, things have reached to such a stage that the average customer determines within the first 10 seconds or so whether staying on a website is important or not. Therefore, it is important to design your website and present an effective layout that positively impacts sales, and also creates a lasting impression about your company.
Therefore, it is also important not only to offer the customer a clear cut navigation of the website, but also be presented with a clear understanding of what is being offered. In this article, let us take a look at some of the fresh ways that help spruce up your eCommerce website.
Utilize A Single Page Design
eCommerce success is always based on mutual trust that is established through a virtual/digital medium such as the Internet. The web design as well as the layout of the eCommerce website directly impacts sales. Hence, a poorly designed website or an improperly conceived checkout system that requires excessive clicking as well as multiple steps could often lead to consumers abandoning their shopping carts. According to reliable research, around 73% of people stopped an online order because the website asked too much information from them. The solution to this problem is that you can cut out all the fluff, and present the bare minimum of information.
Incorporate A Flat Design
Radical thinkers in the design dimension are now calling for an introduction of flat design, that takes on the foundational components and includes fundamental elements such as color, shape, as well as typography to project the right meaning. According to this approach, the designer has more freedom to add more functionality to the website without the irrelevant design elements. Furthermore, a flat design provides an aesthetically pleasing look, however, it can readily frustrate a user who is not familiar with the changes incorporated. This can quickly lead to abandoned shopping carts, that can derail your marketing strategy if design changes are not carefully tested.
Implement A Visual Shopping Experience
The success of Pinterest has let to greater preference for photo navigation, which is now being fast implemented as the default trend for eCommerce websites. With the help of photo navigation, it is now possible to display products tin a grid like feed that incorporates the ease of online shopping, without sacrificing the pleasure and delight of window shopping. Online shoppers are not noting their preference that text is displayed as a feed, while pictures as well as videos are best presented as a grid. Online shops are now implementing this trend at at amazing pace.
The advent of a multitude of devices designed to access the Internet has made it essential for websites to cater to this change in the form of Responsive Web Design (RWD). With the help of RWD, the website content can be adapted to whatever screen size the viewer is viewing. It has been perceived that the more accessible an eCommerce storefront is for the consumer, the more relevant traffic it will receive. This has a massive potential to increase online sales.
Thus, as newer and newer trends cross the eCommerce horizon, you need to take notice and pace ahead to implement them. Wish you the best of success in your eCommerce venture!