As part of their eCommerce initiative, eCommerce merchants are always on the lookout for better ways as well as means to keep their sites optimized with the help of new trends and developments. As a Magento Development Services, it’s pretty vital to know these features. Most eCommerce merchants have a private wish list of improvements they desire on their eCommerce websites. This is now possible through the Magento Enterprise edition. The Magento Enterprise Edition comes along with fabulous features that make using this edition a pleasure. However, many eCommerce merchants are not aware of some powerful features of the Magento Enterprise Edition that will help them beat their KPI’s. Four of these underutilized features are mentioned below.
As part of the eCommerce sales strategies, cross-selling and up-selling are two simple product recommendation methods that increase on-site conversions. In order to create a more relevant shopping experience, the Magento Enterprise edition is equipped with “Rule Based Product Relations” so that eCommerce merchants can enable these marketing tactics and also target customer segmentation with specific product recommendations.
This feature has been designed by Magento keeping in mind the busy schedule of most eCommerce merchants. Once you write the rule about this feature, you can conveniently forget about the rule. With Magento, you can easily assign the cross-sell, upsell, as well as related products to each item in your catalogue. In order to utilize this feature, it is recommended to use this navigation – “Catalog > Rule-Based Product Relations”
Search Term management lets you spend countless hours in discovery to learn what your customer desire, how to shop online, and what terminology they use to describe your products. In a nutshell, your entire user experience as well as visual design as a result of these findings. The Magento Enterprise edition comes equipped with “Search Term Management” so that your products are easier to find. This feature allows you to:
Since sales forecasting is an ongoing process that is done in an effort to avoid out-of-stock or overstock inventory scenarios, it must be done earnestly and seriously. Nevertheless, your reporting or planning can occasionally become skewed, resulting in an unexpectedly high or low sales.
You can use the products alert feature to manage such instances and also help increase conversions. With the help of product alerts, your customers can also request that they be alerted via email when a customer comes back in stock, or a new product goes on sale. This alert can be set in the following manner –
Go to the product alert section and set ‘yes’ to the following questions –
When you enable either, the subscription links will appear on the specified PDP.
Despite all your efforts to make your site intuitive as well as interactive, your customers will sometimes need assistance with the product, shipping, or even payment details. The assisted shopping feature in the Magento Enterprise edition empowers the eCommerce merchant to provide a better shopping experience as well as a faster and easier response to your customers’ requests. When this feature is enabled, your customer service representatives can action the following tasks:
With the help of the Magento enterprise edition, you can drive more traffic to your website to help convert the browsers into buyers. Utilize these out of the box features as well as the complete feature set provided, so that you will be able to grow our business, encourage loyalty, and even manage your inventory with greater efficiency to produce better results.
Never miss any post, stay tuned!
Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
7 October, 2022 The Holiday season is one of the busiest shopping seasons throughout the year. In 2021, the months of October and November witnessed a jump of 11% YoY and accounted for $211.41 billion in online retail. From Black Friday to Cyber Monday and Halloween to New Year, these two months are a gold mine for online retailers if all falls in place as per plans.
Never miss any post, stay tuned!
