Flash Sales is the latest rage on the internet. Also called Private Event Retail, it can be a great tool for online retailers to reduce the cost of customer acquisition. At the same time, the likelihood of repeat purchases is also increased. According to reliable statistics, retailers that have leveraged such sites in the recent past have witnessed the customer acquisition cost drop by around 44%. At the same time, repeat purchases have jumped by 35% compared to traditional eCommerce sites.
A huge opportunity exists out there when it comes to flash sales sites as well as Private Event Retail. However, success in this arena is linked to including and following a detail oriented marketing strategy. You need to keep a few things in mind especially when you are running a flash sale site. These points will also help in case you are planning to implement a flash sale site in the future.
Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
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