If you are the owner of a business or an eCommerce website, then good design would come to you as a natural instinct. Hence, the effort for better graphics, layout, as well as navigation. Hence, as the eCommerce website owner, it is necessary that you put in reasonable effort for elements such as the headers, footers, menus, link buttons, and the like, so that your customers do not fine it difficult to head over to the check out page. In other words, make the checkout process as smooth as it can be.
In many cases, there are flaws in the design aspect, such as the “Add to Cart Button” can be difficult to find, or the “Checkout” button could be too small. Additionally, the website could be a swamp of products, or the images could be of very low quality. Generally such eCommerce websites can give customers a very uneasy feel. Hence, you need to put all your heart and soul into the aesthetics of the website, which could generate a positive user experience.
Nevertheless, for some strange reason, many eCommerce website owners do not invest wisely in website design. The fundamental factor of investment is that if it is made wisely it will pay for itself over a long time. The same principle applies to eCommerce website design. Hence, you need to be aware that the immediate decisions you make about your design, are going to affect your business in the long term. Read more on Ten Essential Do’s And Don’t’s Of Professional Website Design.
These decisions could have a lasting effect on your eCommerce business. Hence, even if your decisions are well informed whilst serving a long term purpose, they could put your entire online business and sales strategy at risk. Hence, if you wish to tackle your business in a positive manner, the best way is to understand and implement the points mentioned as below:
You will have noticed that not all potential customers read the entire content that you have placed on your eCommerce website. They take only a few moments to decide whether to continue reading or clicking further. Even if customers are familiar with your brand, they will either reaffirm their opinion about your product or change it. However robust your opinion about MVP sounds, you will need to revise as well as rethink your MVP continually.
Therefore, if you are not revisiting your MVP continually, then the entire approach to design needs to be reconsidered in the light of this not being the best approach for you. Hence, it should be completely understood that businesses which do not completely understand how important it is to revisit their MVP, eventually lose attention in the long term.
At the outset, it should be understood that eCommerce businesses which do not take into account the real user needs and go ahead to solve the challenges that their customers face are completely off-track. For many companies, best practices equates to features and it goes as how many features can be added to the experience based on what can be called “best” Hence, the entire best practices scenario is really relative and the best practices for your organization can be chosen in discernment with the web designer.
Many eCommerce design companies make a serious and critical mistake when it comes to design themes. These do not always lead to design success. Some designers have had a go at it but it does not work all the time. Most designers and website users have stories to tell how bad their theme experience has been.
Not all themes are built to impress you at the first look. Once your customers realize that what you offer as an experience is similar to what someone else is also offering, then your eCommerce website design experience along with your goal/mission is not going to go far. In many cases, there will not be a second chance!
Creating brand differentiation is a crucial aspect of eCommerce digital marketing and differs majorly from the brick and mortar world. Online uses different brand strategies to market products than offline and brick and mortar. One of the reasons why an ecommerce business could fail is because of the failure to create brand differentiation and relying solely on price for this purpose.
While using a template, designers often need to make compromises that do not appeal to the client. This can go a long way in making reducing the user experience and site usability statistics. Hence, this pre-defined structure leaves no room for the site to grow or evolve over time, as this has serious business implications.
Many a times, the design is a collaboration between designers as well as site stakeholders. Therefore, the initiatives for the future can be incorporated intentionally as part of the initial design. Hence, if this concept is not followed, then the design becomes redundant, as the website moves into the future as does the business.
Many designers often dismiss site performance as an infrastructure concern. However, if a site does not work according to the expectations, your business will not have a chance to make an impression at all. Hence, considering site performance issues as part of the design process will go a long way to avoid a redesign in the short run.
Hence, it should be understood that design methods can indeed affect business performance, especially if your business especially relies on online factors such as via a website rather than utilizing traditional brick and mortar style of operation.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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