Long Term Ramifications Of Present Design Decisions On eCommerce Businesses

If you are the owner of a business or an eCommerce website, then good design would come to you as a natural instinct. Hence, the effort for better graphics, layout, as well as navigation. Hence, as the eCommerce website owner, it is necessary that you put in reasonable effort for elements such as the headers, footers, menus, link buttons, and the like, so that your customers do not fine it difficult to head over to the check out page. In other words, make the checkout process as smooth as it can be.

In many cases, there are flaws in the design aspect, such as the “Add to Cart Button” can be difficult to find, or the “Checkout” button could be too small. Additionally, the website could be a swamp of products, or the images could be of very low quality. Generally such eCommerce websites can give customers a very uneasy feel. Hence, you need to put all your heart and soul into the aesthetics of the website, which could generate a positive user experience.

Nevertheless, for some strange reason, many eCommerce website owners do not invest wisely in website design. The fundamental factor of investment is that if it is made wisely it will pay for itself over a long time. The same principle applies to eCommerce website design. Hence, you need to be aware that the immediate decisions you make about your design, are going to affect your business in the long term.

These decisions could have a lasting effect on your eCommerce business. Hence, even if your decisions are well informed whilst serving a long term purpose, they could put your entire online business and sales strategy at risk. Hence, if you wish to tackle your business in a positive manner, the best way is to understand and implement the points mentioned as below:

1. Revisit your MVP (Minimum Viable Product)

You will have noticed that not all potential customers read the entire content that you have placed on your eCommerce website. They take only a few moments to decide whether to continue reading or clicking further. Even if customers are familiar with your brand, they will either reaffirm their opinion about your product or change it. However robust your opinion about MVP sounds, you will need to revise as well as rethink your MVP continually.

Therefore, if you are not revisiting your MVP continually, then the entire approach to design needs to be reconsidered in the light of this not being the best approach for you. Hence, it should be completely understood that businesses which do not completely understand how important it is to revisit their MVP, eventually lose attention in the long term.

2. Evaluating Best Practices

At the outset, it should be understood that eCommerce businesses which do not take into account the real user needs and go ahead to solve the challenges that their customers face are completely off-track. For many companies, best practices equates to features and it goes as how many features can be added to the experience based on what can be called “best” Hence, the entire best practices scenario is really relative and the best practices for your organization can be chosen in discernment with the web designer.

3. Themes

Many eCommerce design companies make a serious and critical mistake when it comes to design themes. These do not always lead to design success. Some designers have had a go at it but it does not work all the time. Most designers and website users have stories to tell how bad their theme experience has been.

a. The problem with themes

Not all themes are built to impress you at the first look. Once your customers realize that what you offer as an experience is similar to what someone else is also offering, then your eCommerce website design experience along with your goal/mission is not going to go far. In many cases, there will not be a second chance!

b. Failure to Differentiate

Creating brand differentiation is a crucial aspect of marketing online and differs majorly from the brick and mortar world. Online uses different brand strategies to market products than offline and brick and mortar. One of the reasons why an ecommerce business could fail is because of the failure to create brand differentiation and relying solely on price for this purpose.

c. Compromises

While using a template, designers often need to make compromises that do not appeal to the client. This can go a long way in making reducing the user experience and site usability statistics. Hence, this pre-defined structure leaves no room for the site to grow or evolve over time, as this has serious business implications.

d. The issue of scalability

Many a times, the design is a collaboration between designers as well as site stakeholders. Therefore, the initiatives for the future can be incorporated intentionally as part of the initial design. Hence, if this concept is not followed, then the design becomes redundant, as the website moves into the future as does the business.

e. The issues with site performance

Many designers often dismiss site performance as an infrastructure concern. However, if a site does not work according to the expectations, your business will not have a chance to make an impression at all. Hence, considering site performance issues as part of the design process will go a long way to avoid a redesign in the short run.

Hence, it should be understood that design methods can indeed affect business performance, especially if your business especially relies on online factors such as via a website rather than utilizing traditional brick and mortar style of operation.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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