Magento Enterprise Edition – The ideal solution for B2B eCommerce.
According to a recent study by research firms that include big names in the research industry, U.S. Companies were expected to generate B2B eCommerce sales of $1 trillion by the end of 2014. This figure is around four times the size of the B2C eCommerce market.
The underlying statement is that B2B eCommerce is on the growth curve. Hence, the B2B businesses and individuals connected with the B2B business have increased demands. For example, they would like to experience customer like experiences along with robust functionality so that the unique requirements of B2B can be met.
As a consequence, many B2B professionals plan to increase spending on technology in the coming years. As part of a recent study, as many as 64% of the respondents mentioned that their eCommerce platform was their top technology priority. This was then followed by order management systems, as well as mobile apps and mobile sites.
Although there are a lot of eCommerce platforms to power your eCommerce website, however, many consultants identify the Magneto enterprise platform as a strong contender for a B2B eCommerce solution. As Silver Solutions Partners for Magento, we recommend Magento as a viable solution for B2B businesses. We have done more than 200 projects in Magento, and a sizable proportion of these projects are for B2B eCommerce businesses. With the Magento Enterprise edition, we can offer a powerful and cost effective B2B eCommerce solution.
Some of the native features that are essential for B2B eCommerce can be laid out as below:
- powerful marketing and promotion tools
- management of coupons and special pricing
- ratings and reviews
- cross-sell and up-sells
- product relationship recommendations.
Additionally, other features such as site and catalog management features can also provide control over multiple websites by using just a single admin panel. Additional features include multiple language and currency support, tax rate management, and different pricing/discounts for different customer groups – for example retailers as well as wholesalers. Some other important features include:
- Solr Search
- Layered navigation filters
- Recommendation engines
- Add to Cart by SKU
Yet another important point to note is that around 54% of the B2B customers use smart phones to research the products before they end up buying them while around 52% use them to purchase goods as well as services. Accordingly, the comparable figures, especially for tablets have been 62% and 52% respectively. The good news is that Magento Enterprise natively provides responsive theme mobile commerce.
With the help of robust API’s, it is easy to integrate Magento Enterprise with other external systems. With the help of the APIs, it is possible to import various elements such as catalog, inventory, as well as pricing data from your ERP, PIM, or EDI from vendors so that your product information is kept up to date in Magento.
Catalog export can also be used to push the necessary information to 3rd party search tools. These can also be pushed to external channels and marketplaces such as Amazon. Also possible is to push orders to many systems such as the ERP and fulfillment systems and also pull orders from reseller systems, so that these can be processed. To conclude, you can make your website highly scalable with the Modular architecture of Magento, so that it can be made extendable for any feature with the help of minimal customization.
As B2B businesses get more choosy, the right commerce platforms get more innovative and progressive in their ability to deliver. The best B2B businesses are considering Magento Enterprise Edition for their growth path.