Overview
When Magento was first introduced, many regarded this open source software as a mere shopping system. However, Magento has moved on to become a strong and viable eCommerce platform which works brilliantly for e-commerce applications. At the helm of affairs of Magento is Roy Rubin, who is candidly positive about the open source vision for Magento.
In a recent video, he describes the current state of open source as “very frustrating”, knowing that it could be done better. With his passion for customer service and open source eCommerce, Magento is seeing better things happening to itself which will ultimately lead to even more success for this eCommerce software platform.
Recently, Magento has announced two significant partnerships. The first partnership is with Rackspace, which will deliver integrated Magento hosting solutions in the cloud. The other partnership is with AdRoll, which is geared to offering advertising services to Magento users. Meanwhile, another startup, Herculo, has claimed that Magento’s popularity will continue to increase as it will be dedicating an entire hosting platform to it.
This shows that Magento is indeed concerned for the betterment of open source and eCommerce on the whole, as it is contributing to the centrality of open-source solutions within the Big Data, cloud as well as hosting markets. Magento’s contribution to eCommerce is similar to what Hadoop and OpenStack are achieving in other markets. This certainly means that open source will remain a safe bet for VARs.
Also, since Magento is popular as an eCommerce platform amongst small vendors as well, it will continue to drive continued demand for integrated hosting solutions within the cloud. This trend is indicated by the announcements made by Rackspace and Herculo.
Thus, the trend seems to be clearly moving towards managed hosting. The fact that Magento does need some technical expertise to develop effectively, will see the emergence of hosting providers who provide the infrastructure for deploying Magento as well as make it simple enough for smaller companies and smaller vendors without a large support or IT staff to use.
Also, when it comes to electronic or mobile commerce, it seems that the current trend is about the convergence of this channel around Magento itself. Thus for small vendors, emerging Magento Solutions are all set to make the future brighter for smaller vendors so that business becomes easier than in the previous circumstances.
Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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