Magento Reigning Leader for 2014 As Top Ecommerce Platform

The latest Magento survey for 2014 is out. This survey has confirmed that Magento CE is still the leading eCommerce platform. Also, its share has increased considerably for the last 10 month, moving from 29% to 33.8%, which is one-third of the pie.

Magento’s impressive growth has not deterred competitors from posting some fantastic results about their performance as well. Shopify has become the fastest growing platform currently, which increased by 124% since the last study was published. Shopify now holds the fourth position, and is showing great promise to grow rapidly hereafter.

The Magento EE platform has also shown an excited leap this year. It moved from the sixth position since the last study to the third one in April 2014. Having grown by 48%, it has now good chances to chase Prestashop, which currently takes the second biggest share.

The study is based on Alexa 1 Million Top sites examination and prvides the percentage ratio of sites, which use different e-commerce platforms. It was found that Prestashop has the second position, whereas the third position was taken by Magento EE, which left behind VirtueMart, Zen Cart, osCommerce, and took the third place. The following table shows some interesting figures:

Table 1: Comparitive Movement of eCommerce Platforms

Magento CE moved from 29% to 33.8% – up 10 4.8% (increased by 16.5% compared to the last survey)
Prestashop 12.3% to 13.4% – up 10 1.1% (increased by 9% compared to the last survey)
Magento EE 5.8% to 8.7% – up 10 2.9% (increased by 48% compared to the last survey)
Shopify 3.7% to 8.3% – up 10 4.6% (increased by 124% compared to the last survey)
Open CArt 3.6% to 4.1% – up 10 0.5% (increased by 13.9% compared to the last survey)

On the contrary, the following table shows some of the platforms that have shrunk:

Table 2: Table Showing Downward Trend of some eCommerce Platforms

Virtue Mart moved from 11.3% to 6.7% – down 4.6% (decreased by 41% compared to the last survey);
Zen Cart moved from 7.4% to 4.2%– down 3.2% (decreased by 43.2% compared to the last survey);
Volusion 4.6% to 3.9% – down 0.7% (decreased by 15.2% compared to the last survey);
osCommerce 6.3% to 3.7% – down 2.6% (decreased by 41.3% compared to the last survey).

The analysis is that VirtueMart, Zen Cart, and osCommerce are losing their positions. However, Volusion’s share is rather stable and is about 4-5% each year.

According to Google Trends, Magento search volume is the biggest in April 2014, and is significantly ahead of its main competitors. Going further, it was discovered that Shopify dominates only in Australia and Northern America, while Zen Cart is popular in China, Australia, and Northern America.

Further, according to eMarketer, China will overtake the U.S, in total spending online in 2016. The Asia-Pacific region will exceed Northern America in 2014. Since Magento has taken leading positions in China and has almost no competition there, it has gained a great potential and seems to have excellent perspectives. India also is favorable for Magento, where it is an absolute leader.

However, in the U.S. the situation is different, as Shopify here has almost the same search volume as Magento. Australia presents a scenario similar to that in the USA, as it is almost equally interested in Magento and Shopify, and the other competitors can hardly influence this parity. In Brazil, users demonstrated decline of their interests in the above eCommerce platforms. This could be attributed to local economic crisis, or they switch to other alternatives. Despite the recesssion, Magento has a leading position in Brazil as well.

To conclude, Magento CE enjoys the highest share among eCommerce platforms and continues to grow, while platforms such as VirtueMart, Zen Cart, and osCommerce lost their leadership and gradually faded away.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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