Nearly Half Of Recent Online Retail Traffic From Smartphones And Tablets
In the modern era of the internet, it comes as no surprise that the trends of the Internet are changing across the world with the increasing proliferation of devices such as mobile phones and tablets.
Growth in global Mobile Traffic
According to the Cisco Visual Networking Index (VNI), global mobile traffic on the Internet grew 69% in 2014. This can be directly linked to the fact that the Smartphones represented only 29% of the total global handsets in use in 2014. However, it represented 69% of the total global handset traffic.
Another Interesting Development
Yet another interesting development as presented by IDC (International Data Corporation) is that 1.3 billion smart phones were shipped in 2014.All this has an effect on the global retail market. In the fourth quarter of 2014, a report published which contains the analysis of 100 million shoppers at its 1,100 retailer clients worldwide, confirmed that nearly half (47%) of the online retail traffic and one third (33%) of online retail orders originated from Smartphones and tablets. This report, which was generated by a reputed an eCommerce and mobile technology vendor, confirmed what was long expected. This trend can be visualized in the table below.
According to this vendor, smart-phones will be the primary traffic driver in 2015 and will account for 40% of all orders by the year end along with tablets. It behooves wisdom that online retail stores cater to mobile traffic as well, by making their stores go responsive for the web. Also, starting 21st April 2015, Google has tweaked its algorithm to favor responsive stores in its SERPs as a ranking signal. Why not go responsive for catering to the mobile traffic, which is the current trend in the online space!