On the Horizon – eBay Enterprise Partners with Magento to ensure OmniChannel Growth

eBay’s new retailer solution makes it possible to leverage new technologies while maintaining a low total cost of ownership while providing an accelerated time to market products or services.

This new solution is geared towards enabling Omnichannel success for its mid sized retailers. It leverages existing gateways within eBay Inc.’s latest version of Magento Enterprise Edition and provides access to eBay Enterprise’s Omnichannel enabling capabilities. Now that Magento and eBay Enterprise are working jointly, they can provide emerging retailers with the same capabilities leveraged by the top 100 Internet Retailer companies.

Mr. Roy Rubin, who is the chief operating officer of Magento, announced that as customers scale beyond the $100 million in revenue, the flexibility and extensibility of eCommerce technologies becomes mission critical to survival as well as success. Roy Rubin said they were excited to announce that the eBay Enterprise’s comprehensive Omnichannel solution suite provided new as well as existing Magento Enterprise Edition customers an unprecedented competitive edge in the market place.

To be more specific, the new joint solution also combines the highly flexible and open source front end customization of Magento Enterprise Edition with the eBay Enterprise’s modular Omnichannel solution suite.

This includes a retail optimized order management platform. This in turn comprises of:

  • Distributed order management
  • Omni channel inventory visibility
  • Store based fulfillment and drop ship management

The joint solution can also include modular options from eBay Enterprise’s Demand Generation, Fulfillment, and Customer Service capabilities. Furthermore, the report also says that the new solution will be supported by a robust partner program that leverages Magento’s massive partner as well as developer network. This is specifically aligned to the unique needs of mid-sized retailers. Also, it is available to both new as well as existing Magento Enterprise Edition customers.

Furthermore, new as well as existing Magento merchants can now take advantage of eBay’s leadership in large scale retail technologies. Thus, they can get access to the solutions they need to grow without getting into the need to re-architect or re-evaluate their existing storefront implementations. Hence, retailers both large and small are now understanding the importance of swift technology enablement as a strategy to win in an increasingly competitive environment.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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