PayPal launches In-Context Checkout for Seamless and Simplified Experience

Customers who are looking forward to a simplified experience while checking out of online shopping sites have much reason to cheer. PayPal has now introduced a new in-context checkout. Thus, consumers can pay for items at online retailer sites directly without getting directed to PayPal’s website.

Many consumers have found this process more friendly, since its allows them to see the online retailers site behind the PayPal pop-up. This new checkout process also appeals to less tech-savvy shoppers or first time online shoppers who may get confused or frightened off by the clunky redirects of PayPal.

According to PayPal, this checkout experience boosts conversion rates as the customers stay on the retailer’s site, thereby making it more likely that they will complete the purchase. Currently, PayPal is rolling out the new checkout experience for both desktops as well as mobile devices.

PayPal is expected to roll out the new checkout experience with the larger retailers in the beginning, and later to medium as well as small merchants in the near future. In a nutshell, the PayPal in context checkout is a faster as well as an easier checkout that keeps customers on your website. In a nutshell, this checkout:

  • Helps in increasing conversion rates
  • Enhanced checkout experience
  • Is Smooth and seamless
  • Makes it Easier to pay within a click or two
  • Helps customers stay on site
  • Delivers the same experience across smartphones, tablets and pcs
  • Avoids the need to spend time as well as money on multiple platform integrations
  • Allows simpler experience for all customers across all devices with one simple integration

Customers can choose bill me later and get 6 months to pay. Store owners get paid at the time of purchase. However, Bill Me Later ® is subject to consumer credit approval, as determined by the lender, which is Comenity Capital Bank.

The screenshots released by PayPal reveal that the new in-context checkout appears as a pop-up within a retailer’s site that allows the customer to clearly see their shopping cart behind the popup. It also easily allows customers to switch between payment options. Thus customers are able to pay directly from their bank account, from their credit card, or even from their PayPal balance.

PayPal has also revealed that it will add more features to the in-context checkout soon. In the future, in-context checkout will include a range of features as well as support for authorization capture, reference transactions, recurring payments, adaptive payments, as well as digital goods.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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