Customers who are looking forward to a simplified experience while checking out online shopping sites have much reason to cheer. PayPal has now introduced a new in-context checkout. Thus, consumers can pay for items at online retailer sites directly without getting directed to PayPal’s website.
Many consumers have found this process more friendly since it allows them to see the online retailers’ site behind the PayPal pop-up. This new checkout process also appeals to less tech-savvy shoppers or first-time online shoppers who may get confused or frightened off by the clunky redirects of PayPal.
According to PayPal, this checkout experience boosts conversion rates as the customers stay on the retailer’s site, thereby making it more likely that they will complete the purchase. Currently, PayPal is rolling out the new checkout experience for both desktops as well as mobile devices. People also read about PayPal announcing an online shopping login service.
PayPal is expected to roll out the new checkout experience with the larger retailers in the beginning, and later to medium as well as small merchants in the near future. In a nutshell, PayPal in-context checkout is a faster as well as easier checkout that keeps customers on your website. In a nutshell, this checkout:
Customers can choose to bill me later and get 6 months to pay. Store owners get paid at the time of purchase. However, Bill Me Later ® is subject to consumer credit approval, as determined by the lender, which is Comenity Capital Bank.
The screenshots released by PayPal reveal that the new in-context checkout appears as a pop-up within a retailer’s site that allows the customer to clearly see their shopping cart behind the popup. It also easily allows customers to switch between payment options. Thus customers are able to pay directly from their bank account, from their credit card, or even from their PayPal balance.
PayPal has also revealed that it will add more features to the in-context checkout soon. In the future, in-context checkout will include a range of features as well as support for authorization capture, reference transactions, recurring payments, adaptive payments, as well as digital goods.
Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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