Pinterest: How It can help Optimize your eCommerce Business
Today, Pinterest has climbed to the position of the 3rd most popular social network in the world. It is is based on visual images that is perfectly ideal for eCommerce, especially if you want to promote the products that your store sells.
According to a recent survey by Ahalogy, Pinterest users are young and tech-savvy. They have more disposable income than non-users. According to the same report, the most active users are the Millennial moms, who have young children at home and who grew up along with the boom in mobile phone use as well as social media. The same report mentions that Pinterest influenced the buying decision of at least 38% of active users who purchase something online or a traditional retail store because they saw something on this social network.
Hence, it has become important for any eCommerce company to optimize its Pinterest strategy. Despite the fact that the platform is constantly changing, some of the important points about Pinterest are as below:
The Pin It button
You can easily add the pin it button to your website’s pages so that it becomes easier for customers to share your articles, products, as well as services on Pinterest. This will help you to drive new traffic from Pinterest in return to your website. In case you sell products on your eCommerce website, it is recommended that you install the Pin It button on every product page.
Not allowing Pinning from site
You can also disallow people to pin from your website for any reason. After adding the specific code into thesection of any page to your website. In case some one tries to pin to Pinterest, they will see the message disallowing them to do so.
Creating Rich Pins
You can set up pins that consist of topic-specific details that provide extra information to followers. Currently, Pinterest provides five types of rich pins – movie, recipe, article, place, as well as product. By setting up rich pins for your website can also improve your results on Google as well as other search engines. This is because the same markup that Pinterest uses is used to generate rich snippets for off-Pinterest search results.
Utilizing Promoted Pins
Pinterest is due to launch promoted pins worldwide. Promoted pins will be made available to all retailers soon. Recently, smaller retailers were testing promoted pins and were paying only if the ads were clicked with no minimum spend. Later more businesses have joined the program.
Having your communication in place is really great, but it could be really difficult for you if you don’t understand your audience and the type of content that they share. Analtyics helps you get the advice on how to increase impressions, clicks, as well as re-pin, so that you can refine or restructure your Pinterest strategy. Reach more people with effective implementation of analytics. In fact, you will learn how adding the pin it button to your website leads to referral traffic from Pinterest and who your audience is. This includes their gender, location, and other interests as well. Analytics will also track promoted pins as well as rich-pin analytics.
Writing powerful descriptions
With Pinterest, make sure that your strategy really works. You can include searchable keywords that describe the product or page. Since the descriptions serve as captions, it is necessary to avoid sounding spammy. Also avoid many hashtags, so that it may not negatively impact rankings. Also, name the boards with straightforward and simple names.
You can also use email marketing to drive pins. It can also be understood as a customer engagement program and it can also be experimented with. It is the right tool for you if you have or are building an email subscriber’s base. You can easily feature your popular pins as part of your emails, give h3 calls to action, or create Pinterest centric emails so that people can pin products directly within the mail.
Provide exclusive offers.
In case you are a Pinterest user, you can provide exclusive offers to Pinterest followers. For example you can provide time-limited offers or you can even leverage exclusivity or cite scarcity after a time bound period.
Many eCommerce websites have now resorted to using Pinterest to promote their products and services. Pinterest has now achieved a respectable status amongst users around the world and has helped thousands of websites reach the top.
If you’re looking for optimize you Pinterest for your eCommerce store, please contact us.