Planning Your Mobile Site for an Optimized Mobile eCommerce Experience.

Introduction

You business might be adequately represented by a desktop website, but you might need to stop and think at this juncture. How adequate is your desktop website’s coverage? Does it cover the new generation of users who prefer to use mobile to access the Internet.

By now, you will have been adequately convinced that mobile holds the key to the future online experience as more and more traffic comes from mobile. Especially in the USA, half of the online retail traffic is due to the use of smartphones and other mobile gadgets. This development alone is causing more and more eCommerce as well as Internet managers to include mobile to deliver a complete eCommerce experience to their users.

What Mobile eCommerce is and what it is not!

When most people think about mobile eCommerce, they think about a responsive website with a lot of flashy colors and elegant design. However, there is more to mobile eCommerce that just this. But, initially, let us examine some important trends. In the last few years, mobile technology has reached unprecedented heights. As m-commerce, or mobile eCommerce has become more and more popular, it has begun dictating how goods and products should be bought and sold using mobile devices.

So what needs to be done

Planning for mobile eCommerce requires more than just a website that can be accessed on a mobile device. It is also essential to understand how important mobile eCommerce has come to mean today. Hence, before moving forward, it is essential to understand the nuances that work behind the mobile eCommerce business. Thus, before you go ahead and create a mobile eCommerce site or redo your eCommerce store in an attempt to provide a refreshing mobile eCommerce experience to your customers, you need to take a look at certain parameters so that your venture is a success.

1. Do you thoroughly understand your customers?

When it comes to attracting customers, its all about how your website is planned and how customers interact with it. Hence the first step rightly is to know which are the individuals – namely your customers who will interact with your mobile eCommerce website. Even if your website looks suave and cool, if you are making a big mistake if you are not serving your customer’s needs. In extreme cases, your customers will leave and look out for someone else who can provide them the services they require, regardless of the flashy website that you have.

Unless you don’t understand your customers in a mobile context, you will not be able to deliver the right solution for them. If you want to create a user-centered experience, then you need to understand the goals and aspirations of your customers in a mobile context. You can begin by gathering simple demographic data such as age, income, education, etc.

You can also conduct further research through various site analytics, surveys, and feedback about determining factors such as how many customers are using mobile this instant, which devices do they use, what information they are seeking, what do they share on social media and how often, and so on and so forth. The bottom line is that mobile customers should not be in a position wherein they need to compromise on their shopping experience compared to customers using a laptop.

2. Does your business really need a mobile-specific experience?

Sometimes, many people wonder if their businesses do need a mobile specific or optimized experience and if they can support further business initiatives with the help of mobile.

Sometimes, one or more aspects of your business do need mobile as a main or supportive ingredient. Hence, you need to ask – will a mobile eCommerce website help me achieve my goal to serve my customers better – not matter where they are or how mobile they are?

3. What are your objectives when it comes to a mobile experience?

While you are going forward with a implementing a mobile experience for your online customers, you need to understand your rationale behind providing such an experience. You need to determine if you need to drive traffic to your brick-and-mortar (physical) store, increase in-store promotions, want more sales, increase time on your website, or simply want customers to buy from your mobile e-commerce website.

Depending upon your objectives, the strategy that you will apply will be different. In the first case, you will need to implement in-store integration, so that customers can be directed to your store. In the second case, you might need to go in for location-based integration, while in the third case, you would need to go in for cross device integration, while the fourth case calls in for combining content with commerce. The final case calls in for a clutter free website which does not distract customers while encouraging them to make a purchase.

4. How strong are you with your personal and professional resources?

While moving towards providing an integrated mobile eCommerce experience for your customers, have you kept your resources in mind? Does your budget and time permit you to go ahead with your mobile eCommerce website? Consider the following points:

  • Can you write a detailed RFP?
  • Do you have the technical knowledge to select the right platform
  • Do have a professional team that is great at digital marketing?
  • Will you be able to promote your website?
  • How often will you be able to update your website? Do you have the necessary staff to do it?
  • Will you be able to arrange adequate hosting and support?

Hence, delivering a mobile eCommerce experience to your customers can end up as a pipe dream if you are not considering some or all of the points we just discussed above. Why not consult a professional full service eCommerce agency to craft a wonderful mobile eCommerce experience for you!

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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