Product Listing Advertisements (PLAs) are now emerging onto Google’s search engine pages. Product Listing Advertisements are a powerful advertising channel, via which you can upload your product data into the Google merchant center and then trigger your advertisements in the Search Engine Result Pages based on the data that you provide to Google. This data includes product titles, descriptions, product attributes. The next step obviously is the reporting of keywords that trigger your product advertisements, as well as those which receive clicks.
The advantage of Google Merchant Center is that it has a very basic dashboard that displays the number of paid clicks that your product advertisements are receiving.
The product’s menu displays the products that you have sent to Google Merchants, where you can view the products that are receiving clicks. However, in the analysis shown in the Merchant center, there is no keyword data. However, since you are not bidding actually on keywords to show these ads, you will have to dig just a bit in order to recover the data. You can uncover the keyword data from the first place, which is Google Adwords itself. In case you are running a paid program, you can run a match query keyword report. To do this, select the details drop-down menu and under “SEARCH TERMS”, choose all.
You will also need to select a date range prior to reviewing this report. The terms appear under the search term column. This report will now show exact match keyword queries that users are searching and clicking through to reach your product pages.
With this, you will be able to reveal the keywords that you require. Good luck with your keyword hunting!
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
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