Today, the mobile phone has certainly come of age. We now have smart phones and tablets as well. However, the CEOs and CMOs of many organizations endorse the mobile-first strategy, given the prominence that Omni-channel is getting these days. Consider the following points:
Tablets seemed to have gained enough traction to be included in sales and strategy as well as board meetings of eCommerce companies. According to Pew Research, In 2013, those living in households earning at least $75,000 per year (which comes to 56%), compared with lower income bracket groups owned a tablet. This device is not being used for just leisure, but also for purchasing goods and stuff from online stores and web shops.
However, the traction that tablets are witnessing is nothing compared to the mega shift towards smart-phones. It seems that Smartphones have caught the imagination of general populace, given the explosion in the number of Smartphones being sold around the world compared to tablet sales. In many ways, the Smartphones is conquering the tablet. Read the points below:
Besides, the introduction of responsive web design (RWD) has settled the case in favor of smartphones as many websites designed for being responsive, now can be viewed on any handheld device regardless of their screen size. According to the Precision Marketing Group, Some of the reasons why RWD is getting more and more popular by the day, can be viewed below:
Utilize RWD to create a strong first impression. You should always understand that your website is just like a virtual storefront for your business. Just as your brick and mortar store might have a snazzy storefront, your website might offer easy navigation as well as great images.
However, a mobile user could view an entirely different picture. Although your website could be great to view on a desktop, on a mobile, it could be a complete disaster. Hence, in a world where an endless types of gadgets are in use with various screen sizes, the RWD seems to be a viable solution.
Also, not only will you be able to deliver better customer experience, but will also be able to simplify your eCommerce SEO as well. A non RWD website could be more frustrating to use, thus rendering waste all your customer service efforts and shutting off your own funnel.
As regards to SEO, you will need to streamline your SEO initiatives and ensure that in case you do build a mobile-based website instead of RWD, you will ensure that mobile SEO is thoroughly executed, else your mobile based website could face a whole new hand of SEO problems when poorly executed.
Thus, the tablet stands nowhere in the picture, at least in the minds of several CMOs and CEOs of various companies when compared with the smartphones. Especially with the onset of better quality and better-capacity smartphones, the tablet seems to have taken the backseat, at least for now.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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