Social Media Hashtags: A Basic Primer

Introduction

On many social media websites, the most popular one being Twitter, the hash tag is a popular way of categorizing tweets, so that the subject matter becomes easier to find.

In technical terms, a hashtag is a meta data that makes it easier for users to find messages that have a particular theme or specific content. When users search for that hashtag, they will be presented with the messages that have been tagged with that hashtag.

The one thing that separates some one who is proficient in digital media from a naive is their ability to use hashtags. Despite there being many articles on how to use hashtags on social media, this is an attempt to produce a concise yet effective social media hashtag guide.

Who Introduced the Hash Tag

The hashtag was invented by Chris Messina on the Twitter Platform in 2007. At that time, it was a way of categorizing tweets, so that the relevant subject matter could become more easier to find.

Today, they have become a great way of joining a conversation related to virtually any subject that is being discussed under the sun!

The hashtag – an instant success

The hash tag became an instant success with Twitter,and it has also become extremely popular with other social media platforms, which have also adopted the ‘humble’ hashtag, turning it into a powerful way of searching for similar posts and joining like minded tweets and conversations.

How do I use hashtags?

Despite the popularity of hashtags, the hashtag has remained somewhat of a mystery for many people, despite considerably using social media. The first question that many people ask is how do they use hashtags. Using the hash tag is very simple. Simply use the hashtag symbol # before a relevant keyword or phrase, so that the tweets become categorized and they show up more easily in a twitter search. Users can click on the hashtagged word in an message, which will bring up all other tweets, which have been marked with that keyword.

Which hashtags should be used?

This question does not have a definitive answer. Since hashtags are a creative process, it is possible to invent one’s own, it is possible to use the one that is trending as the most popular. Many online services such as hashtags.org and hashtagify.me help you to analyze prospective hashtags or provide those hashtags that are associated to your topics or tags.

Where Should hashtags be used?

According to a recent research, the following trend was noted

  • Tweets having hashtag: around 2x more engagement
  • One to two hashtags: 21 percent more engagement
  • Tweets that have more than two hashtags: 17% drop in engagement

Thus, hashtags are to be used in tweets, but its not a good idea to overdo them. Utilize them as part of the sentence, and mostly used in sentence rather than tacked on the end.

Which other social media supports hashtags?

Besides Twitter, Facebook, Instagram, and Google+ support hashtags.

The use of hashtags in social media is certainly a welcome sign and its use only seems to be increasing. The fact that other social media sites have welcomed the hashtag as part of their platform means that the humble hashtag symbol # has come a long way. Three Cheers to the hashtag!

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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