Streamlining your eCommerce Operations for the 2015 Holidays

If you own an ecommerce store, you will probably be anticipating a huge rush at your store during the holiday season. This time of the year typically accounts for more than 30 percent of the annual retail sales, and is a key indicator of how well your store performs and whether it is profitable or not in the long run.

In order to avoid any disaster during the holiday season concerning the operations of your eCommerce store, you need to check and even cross check if your ecommerce website operations are keeping up with the expectations of your customers. For example, your ware house operations should keep up with the volume of your customers’ orders, and even the planning between different departments behind the scene should be smooth enough.

You need not necessarily wait till the last moment for preparing your holiday checklist. Therefore, why not go through your holiday checklist and verify if your ecommerce store and ecommerce business can meet the rigors of a tough and demanding holiday season.

Ensure trained staff

Ensure the right staff at the right position during the 2015 holiday season. You need to include trained personnel as part of your staff to ensure that crucial operations during the 2015 holidays run smoothly. Also, be prepared for the increase in sales forecasts compared to last year’s sales, as online shopping is increasing compared to traditional shopping in many parts of the world.

Alter staff schedules

you will also need to alter staff schedules, as there could be unprecedented rush during the holiday season. It is advisable to add a weekend shift or split shift to accommodate the extra spike in shopping.
Keep a tab on your inventory: You might be well prepared to handle the extra spurt in shopping during the holiday season, but have you checked your inventory? You will need to ensure that your entire product line lands up at your door step at least a month before the holiday season begins. At the same time, you need to keep a tab on the new SKUs, which will be typically higher than normal.

Sync your marketing with your inventory

It often happens that marketing teams sell products which have not yet arrived. The holiday season is more prone to this problem due to stress and time constraints. Hence, it is essential that marketing is aligned with product availability.

Manage time on a priority basis

Furthermore, you will agree that time needs to be managed on a priority basis during the holidays. Things can unexpectedly crop up and they need to be solved, so you should be able to solve the the added pressure by managing time diligently. Additionally, delegating can work wonders for you, as you cannot possibly take care of all activities yourself at once.

Motivate your team

ensuring proper execution from your side adds to a considerable motivation for team. You success is actually your team’s success. Hence, involve your team in the holiday sales process and even ask them their suggestions, comments, and ideas to get things going. It’s a good idea to involve them rather than shutting them out. Keep your team motivated by planning fun events. Bring the stress levels down by having fun rewards such as a free lunch coupon or a gift card.

Holiday ecommerce sales are important for many online retailers as in many cases, many business owners see a significant portion of annual sales earned within just a few months. Its thus in the best of your ecommerce business that you understand the importance of ecommerce operations especially during the holidays.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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