If you own an ecommerce store, you will probably be anticipating a huge rush at your store during the holiday season. This time of the year typically accounts for more than 30 percent of the annual retail sales, and is a key indicator of how well your store performs and whether it is profitable or not in the long run.
In order to avoid any disaster during the holiday season concerning the operations of your eCommerce store, you need to check and even cross check if your ecommerce website operations are keeping up with the expectations of your customers. For example, your ware house operations should keep up with the volume of your customers’ orders, and even the planning between different departments behind the scene should be smooth enough.
You need not necessarily wait till the last moment to prepare your holiday checklist. Therefore, why not go through your holiday checklist and verify if your ecommerce store and ecommerce business can meet the rigors of a tough and demanding holiday season.
Ensure the right staff at the right position during the 2015 holiday season. You need to include trained personnel as part of your staff to ensure that crucial operations during the 2015 holidays run smoothly. Also, be prepared for the increase in sales forecasts compared to last year’s sales, as online shopping is increasing compared to traditional shopping in many parts of the world.
you will also need to alter staff schedules, as there could be unprecedented rush during the holiday season. It is advisable to add a weekend shift or split shift to accommodate the extra spike in shopping.
Keep a tab on your inventory: You might be well prepared to handle the extra spurt in shopping during the holiday season, but have you checked your inventory? You will need to ensure that your entire product line lands up at your door step at least a month before the holiday season begins. At the same time, you need to keep a tab on the new SKUs, which will be typically higher than normal.
It often happens that eCommerce internet marketing teams sell products which have not yet arrived. The holiday season is more prone to this problem due to stress and time constraints. Hence, it is essential that marketing is aligned with product availability.
Furthermore, you will agree that time needs to be managed on a priority basis during the holidays. Things can unexpectedly crop up and they need to be solved, so you should be able to solve the added pressure by managing time diligently. Additionally, delegating can work wonders for you, as you cannot possibly take care of all activities yourself at once.
ensuring proper execution from your side adds to a considerable motivation for team. You success is actually your team’s success. Hence, involve your team in the holiday sales process and even ask them their suggestions, comments, and ideas to get things going. It’s a good idea to involve them rather than shutting them out. Keep your team motivated by planning fun events. Bring the stress levels down by having fun rewards such as a free lunch coupon or a gift card.
Holiday ecommerce sales are important for many online retailers as in many cases, many business owners see a significant portion of annual sales earned within just a few months. Its thus in the best of your ecommerce business that you understand the importance of ecommerce operations especially during the holidays.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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