A typical eCommerce transaction usually consists of a situation wherein product is is delivered to the customer once per instance of an order. However, in certain situations, the order is placed once, and the customer receives the products on a recurring basis. Such orders are known as recurring orders, wherein the customer continues to receive them until the order is canceled. For example, a customer could order a basket of cosmetics, soap or other such consumables on a recurring basis every month until s/he takes the onus of canceling the order.
Such orders carry the capability of generating a ready as well as steady stream of revenue from an already existing customer. Such recurring ordering methods are called by different names by various retailers. For example, Amazon.com uses the terminology “Subscribe and Save” for recurring orders. Hence, this process makes recurring orders a relatively lucrative option the vendor while simplifying the ordering process for the customer.
In case you run a Magento Platform, you need to be careful as the system presents a specific set of requirements. This is done so that the number of different “use and edge cases” for the Magento system are minimized. Hence certain options such as mixing of regular and recurring products in the same shopping cart or Discounts as well as gift cards or store credits cannot be performed on Magento.
It should be understood that recurring orders can present a complex scenario for your Magento eCommerce store. However, you need to weigh the benefits in the form of revenues and customer convenience.
At the same time, it would do your revenues immense good if you identify the various opportunities for fully realizing the potential for recurring orders that your eCommerce business holds. Hence, identify the solution that you can provide in such cases and go ahead to evaluate the recurring needs of your customers while trying to solve such needs.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
7 October, 2022 The Holiday season is one of the busiest shopping seasons throughout the year. In 2021, the months of October and November witnessed a jump of 11% YoY and accounted for $211.41 billion in online retail. From Black Friday to Cyber Monday and Halloween to New Year, these two months are a gold mine for online retailers if all falls in place as per plans.
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