The Dynamical Face of eCommerce – How Technology Can Influence Change

Since the last forty years, technology has changed a lot in the eCommerce domain. From using dial-up modems to to high speed internet devices that exist today, there has been a sea change in the way people have reacted to eCommerce as part of these years. Every year since the day one computer has been able to communicate with another, it has been the ‘height of the eCommerce boom.’ Way back, at the fag end of the nineties, people said the same thing, and it comes as no surprise that people are saying the same thing now! Some people say that the web is maturing as retail begins to extend in to the online world.

Convergence and eCommerce

Well, from our experience as part of the eCommerce industry since over a decade and also being an avid eCommerce trends watcher since many decades, we can say with certainty that there is a convergence of sorts happening in this arena. Though this is happening over a span of a few years, eCommerce is certainly moving through some of its most exciting times.

Currently, some new technologies have been developed in the past few years that make it possible to leverage a second technology to augment an eCommerce platform. A technology such as Node.js can provide a flexible as well as a scalable way to support new applications with the capability of integration with proven platforms. Node.js is just one example of writing server-side code in JavaScript.

The Flood Of Information and the Things To Be

What is yet to be witnessed is the coming connectivity boom – This is called the IoT, or Internet of Things. The flood of information, which will be generated as a consequence, will be a staggering task to maintain. What remains to be seen is how this maintenance and other data technologies that will be created as a result will enhance the user experience.

Real Time Data Capturing

We foretell that capturing real-time data will become a distinct ability. However, this data will have no meaning until it is captured and put into good use, and that too at the right time, which is the focal point in the eCommerce world.
Yet another upcoming technology is Meteor, which is based on Node.JS, and several other open-source technologies. Meteor incorporates a publish-subscribe service. This service can be easily configured to update specific DOM elements in a page, which has already been rendered on a device. If the subscribed data changes, these are monitored by the framework, and this is updated on an almost instantaneous basis on a client device that is currently viewing that data. This aspect has great connotations for eCommerce sites.

For eCommerce sites holding flash sales, watching inventory depleting in near real time, could be a thrilling proposition. As the inventory depletes, people could become motivated to buy. Yet another example that influences impulse buys is in-store apps that change product displays according to the geo-location of the shopper within the store.

Such technologies give rise to various exciting technologies within the realm of eCommerce. This is the game-changing aspect for eCommerce and it won’t come as a surprise that people behind such eCommerce and other systems that need to rely on real time data need to make critical decisions. Understanding how to utilize technology to make it happen in the real world is part of the regular eCommerce game and can give companies a real edge over the competition.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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