Magento is a great eCommerce shopping system that comes as a great boon to companies and organizations who wish to launch their products and services in the online market. However, it has been discovered that Magento has found great favor with nonprofit institutions and charities because of its open source nature.
Also, since Magento can be downloaded for free from its official website, this means that nonprofit institutions have found it to be a very valuable and effective tool for promoting their cause along with using the eCommerce feature of Magento to sell their products as well as services to a dedicated public. Magento’s open source nature fits exactly with the needs of nonprofit organizations to reach out to their communities. This is because nonprofit organizations usually have limited budgets to manage their activities.
Moreover, many non-profit organization members are limited in their role when it comes to technical aspects such as IT or eCommerce. However, nonprofits have discovered that they have to resort to technology as a tool for better interaction with their communities and better fulfillment of their roles and duties. Moreover, with the increasing responsibilities comes increasing expenses, so to offset these expenses and bring about better economic stability, many nonprofit organizations are now utilizing eCommerce to meet their financial responsibilities.
These organizations have also discovered that much of the new internet revolves around the internet. People all over the world are relying on computers to connect will each other. The same is the case with businesses. Many businesses including nonprofits are now exploring the use of the Internet to augment their income. With this realization, basic eCommerce has become very common in the nonprofit sector. As described earlier, many nonprofit agencies sell items such as books, logo t-shirts, posters, memorabilia, and the line to augment their income.
For a nonprofit to launch an eCommerce store is similar to a gift store in a museum or a retail/trade show. The eCommerce store of the non-profit organization provides direct income through the sales of related products, so that it can build considerable brand recognition as well as loyalty. This can be done with the help of selling or offering high demand products that cater to the target donor population.
Magento is the latest software platform that even nonprofits can utilize to set up an eCommerce store described above. Hence, as described above, Magento can definitely be used to build an eCommerce website for nonprofits, where the pay off in tangible and intangible terms can be significant.
Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
7 October, 2022 The Holiday season is one of the busiest shopping seasons throughout the year. In 2021, the months of October and November witnessed a jump of 11% YoY and accounted for $211.41 billion in online retail. From Black Friday to Cyber Monday and Halloween to New Year, these two months are a gold mine for online retailers if all falls in place as per plans.
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