Top Design Tips that Generate Higher eCommerce Conversions – Part I
For clients who require faster and better conversions from their eCommerce websites, web design has come a long way in assisting them in improving the conversion rates. In fact, designers have discovered that specific design elements need to be included as part of an eCommerce page so that they can gain the customer’s trust. Also, customers might understand that the web design that the eCommerce website uses is part of their online marketing policy. However, web designers also need to understand that the marketing policy of the eCommerce company also includes them as a part of a wider role. After all, it is the job of the web designer to build a successful eCommerce website for his clients.
As a web designer, it is your responsibility to know what an eCommerce website needs to improve conversions. This article includes a complete list of top design elements that every eCommerce website should have, so that customers feel comforted and confident about what they purchase from your particular website. This concept not only includes online purchases but also digital purchases from your website.
1. Clean Design
A clean design is extremely important for any website. However, it becomes all the more important that an eCommerce website includes the cleanest possible web design. By focusing on products, an eCommerce website designer can improve the design of the website, so that customers can shop easily from your eCommerce website. For example, large product images on the home page are essential, so that visitors should be able to immediately tell what you sell on your website.
2. Include Promotionals on the Home Page
The home page of your eCommerce website is also the right place to advertise any current promotionals of the company. It could be utilized to display discounts on certain items, free shippings, or even store-wide savings. Additionally, you can illustrate with products as well as short and snappy descriptions.
3. Utilize an Effective Navigation Menu
By utilizing a navigation menu, you ensure that clients can jump from page to page quickly as well as easily since the navigation menu remains always visible. Be sure that you keep the navigation menu simple by using drop-down categories, so that clients can find the products in an organized manner. With the help of a search bar, clients can easily find your products. Also, include an FAQ, or help menu as part of the arrangement, so that customers can search for answers which are popularly asked on the website.
4. Utilize Featured Products
Featured products on the home page provide an excellent method to give customers a brilliant idea of what type of product you want to sell. It may happen that your promotional advertisement takes up the entire space above the fold for your website, then it is a good idea to place the more popular items just below the fold for customers to view as they scroll down the web page to view the items.
5. On Including Visible Testimonials
You might like to add a separate page for testimonials. However, many designers feel that incorporating testimonials right on the home page as well as on the product pages is a good idea. Alternatively, if you want to include a separate page for testimonials, you need to make sure that you display the previews of the testimonials on the home page. Hence, you need to ensure that these testimonial are company reviews rather than product reviews. These are two very different things. Thus, testimonials you mention on the home page should be about the satisfaction of the customer who have worked previously with the company. Make sure that the testimonials that are placed on the home page are genuine and are capable of helping customers place confidence in their business. You can also allow customers to leave a review through a social media profile, such as Facebook or Google+. Thereby, you can also include the reviewer’s profile image, thereby making the review a lot more believable.
6. Large Product Images
You will be aware that your product will need several images for the different pages on your website. You will need to ensure that the images will be large enough to ensure that the product is easily discernible as well as it is of a good resolution. Besides, it must be optimized for faster web loading. Usually, this means that the images must be kept at less than 70 kb. This means that they are really meant for the web, and a higher resolution is simply not required. Two angles for each product, which can be placed on your website pages as thumbnails, are usually sufficient. Today, various eCommerce websites have multiple viewing angles and also include videos for showing off products.
It may so happen that some of your clients may have only one category of products, while other clients may have several category of products as well. Although, there may be several categories of products, there may be a separate page dedicated to each category, while having individual pages dedicated to each product. Such a page should contain products, product reviews, price, customization options, recommended items for purchasing such products, and so on.
7. Quick View Option
You can also provide a quick view option to view your products more quickly. Customers can browse through a list of items on a category page, and they can click on the preview/quick view of the button, which brings up a window that provides the related information such as price, product description, and also the purchase button.