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Magento

Transform your B2B or B2C Model to Online Success with Magento

4 min read By: Minal Joshi

18 October, 2013

In the world of fierce competition today, most brick and mortar stores go in for a neat and tidy appearance and stock their merchandise in an orderly fashion. They have proper shelves and systematic sections for different products to appeal to people of all preferences and ages. Store- owners strive to create a wonderful ambiance with the right interior and color schemes to attract the right customers. No wonder such outlets are packed with customers as every shopper likes to own a product or two from such snazzy and stylish stores.

eCommerce and the online Store

The same applies to your online store as well. Customers do not like to browse websites that have a cluttered, unsystematic or a disorganized look. In case you have a mid scale to large scale eCommerce website that has hundreds or thousands of products, then you would not want to have your products displayed in a random or haphazard manner otherwise you would risk losing sales. You would probably want an eCommerce platform that has the fullest capability of displaying thousands of products in an orderly fashion, and at the same time is a complete B2B or B2C solution for your online business.

Magento and the online marketplace

Creating an online marketplace with Magento is not only convenient, but is also expedient, advantageous and favorable. With Magento it is possible to transform your B2B or B2C model into an online reality.

  • In case you have a B2B model, with Magento, is possible to create a different store for each agent you sell your product to. You do not even need to create a website from scratch, while you display just the products of their choice. Also, through your central inventory system, you can get to know the number of products sold through all your agents, while in turn the agents get to know the number of products remaining in your inventory.
  • Likewise, a Magento store built on a B2C model will also help customers find their products with ease and help them save time and money, while navigating through customized sections as well as product categories. Thus, you will be able to incorporate an eCommerce platform that has an easy-to-use interface and a structured method of product display through categories and sub categories, along with an organized and integrated system of navigation.
  • Additional features help online marketplace creation with the help of Magento. For example,agents can sell products at the rates they decide, while you still get to keep track of sales. Additionally, a number of payment options help you globalize your sales strategy while an entire host of other features help you create a store that leads to better customer satisfaction.
  • Also, with a built-in search engine friendly tools, Magento comes across as the right eCommerce platform for your eCommerce store and thus your online business. Magento is even integrated with Google Analytics, so that you get complete control of your SEO strategy.

Conclusion

A whole range of other features also make it a robust as well as effective eCommerce solution. Thus, if you need to develop a viable and practical online market place, Magento is the right answer. Switch to Magento and you could be the witness to the benefits you get on the online market through your eCommerce store.

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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.

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