Utilizing Responsive Website Design (RWD) For Your Magento eCommerce Website To Increase Profits And Sales

Presently, there are many reasons for developing your website that suits a particular environment. Such an environment could be a certain device type or a screen size. However, there could be a reason that would make you go responsive with the help of Responsive Web Design (RWD). This type of approach is called device-agnostic. This is because your website is built for the future and can be displayed on a wide variety of devices and screens.

One of the main reasons why you would like your Magento store to go responsive is you might initially think that you do not have many mobile users that access your website, so there is no need to change your theme or approach. However, what you need to ensure that your customers’ experience on their mobiles should be really magnificent.

What most customers desire is that they should be able to place their orders quickly and be able to accomplish their goal by placing their orders instantly. The end result that they desire is that they should be able to “get that thing” – whether it is reading an article that you have published, buying a product that you have just placed on your website, or searching for a favorite location, or whatever that he just wants. As an eCommerce merchant, it is your responsibility to provide him the best user experience, which is regardless of the device (aka platform) that he uses, or the resolution that it is set at.

Therefore, when you understand that it is not just about providing a mobile approach, it is rather a responsive web design that helps your customer approach your website with an device (multi-device approach). Hence developing your website to be responsive for the future, helps you cover a wider spectrum than just mobile or smartphone users. Hence, you stand a greater chance of earning more visitors who utilize a wide array of devices (such as mobiles, smartphones, tablets, phablets, and the like). The only condition is that you need to make your website a better experience for their devices and platforms.

Thus, it is better to improve your customer base by developing your Magento Store for RWD. This will put you in a better position when it comes to easily upgrading your store, compared to having a separate mobile website as well as a separate desktop version. Hence, upgradability is a rather difficult issue compared to the situation wherein you have just one RWD theme.

According to the experts at Google, it is better if the website has just one URL related to the same HTML, regardless of the device for which it is designed for. This helps Google to crawl, index, as well as organized the content of the website for its search results. This also helps uncomplicate as well as as simplify your SEO campaign. Thus, all your campaigns, optimizations, keywords, URLs, and such can be created with only one website in mind, rather than multiple versions (desktop+mobile+any other version) of your store.

Many eCommerce merchants have gone in for responsive design for their Magento web stores. Many of them are satisfied with the performance of their stores as it allows them a better user experience. Thus, it is easy to maintain the site as well as it ensures that regardless of the device that the consumer utilizes, he can always see the most up-to-date version of the website. RWD also provides the consumer access to the entire selection of the content without any hassles. Hence, most website owners are now transitioning from a mobile version of their site to a responsive design. The best part is that this type of design also allows users to access the same content across all platforms aka devices.

Therefore, while functioning within a digital world, the eCommerce website offers a brilliant way for customers to interact with a range of devices as well as screen sizes. Thus, a responsive design is amongst the best ways for implementing this strategy. Although, building a responsive website is an expensive process as well as complicated process, as it takes significant effort to build one, the costs of managing as well as the time spent in order to administer it are low, hence effectively making savings, since the time of the launch of the site.

Despite the relatively higher expenses and the more complicated design methodology of RWD, the reactions from customers have been extremely positive. Most eCommerce merchants using RWD websites have experienced incredibly positive as well as increased conversions that reflect the success of the project.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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