Widgets are software codes that can be executed within a web page by the end user. It is actually a transient or auxiliary application, which means that it takes up a small space on the portion of a web page, and is put there to perform a useful task such as fetching information from other websites. In Magento Enterprise, widgets allow business users to insert different kinds of code in the front end of their websites making it one of the best eCommerce platforms for startups.
There is no need to write even a single line of code. Magento Enterprise users will realize that widgets are a commonly under-used feature in Magento. These features aren’t the most intuitive. Users will have usually stumbled on these, as it is not always clear how to accomplish what you want until you create one or two.
Before widgets were introduced in Magento Enterprise, you needed to use Layout XML in order to insert content into any of Magento’s layout blocks such as header, left column, footer, main column, etc. This would be fairly straightforward for Magento Developers. However, most business users found this clumsy and difficult to get along with. Magento Enterprise then responded to this problem by coming out with Widgets. These are Magento’s answers to the problem of how to insert content into any section and page of your site on a conditional basis.
Widgets can be combined in Magento with banners and CMS blocks along with customer segments. Magento Enterprise includes a wide range of widgets, such as banner rotation, CMS page link, Catalog Category Link, Gift Registry Search, Order by SKU, Recently Compared Products, Wish List Search, and many other such widgets.
You can insert widgets by creating a new widget instance. Here, you have to decide on what pages you want that widget to appear. Also, you need to decide what page blocks that widget should be displayed in. This can be handled in the “Layout Updates” section.
A further study of the “Widgets” section of the Magento Enterprise User Guide will help you gets the answers to any questions that you might have. With comprehensive mastery over this section, you will get the right overview of using the widgets to effectively power your business.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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