Utilizing Widgets In Magento Enterprise To Effectively Power Your Business

Widgets are software code that can be executed within a web page by the end user. It is actually a transient or auxiliary application, which means that it takes up a small space on the portion of a web-page,and is put there to perform a useful task such as fetching information from other websites. In Magento Enterprise, widgets allow business users to insert different kinds of code in the front end of their websites.

There is no need to write even a single line of code. Magento Enterprise users will realize that widgets are a commonly under-used feature in Magento. These features aren’t the most intuitive. Users will have usually stumbled on these, as it is not always clear how to accomplish what you want until you create one or two.


Before widgets were introduced in Magento Enterprise, you needed to use Layout XML in order to insert content into any of Magento’s layout blocks such as header, left column, footer, main column, etc. This would be fairly straightforward for developers. However, most business users found this clumsy and difficult to get along with. Magento Enterprise then responded to this problem by coming out with Widgets. These are Magento’s answer to the problem of how insert content into any section and page of your site on a conditional basis.

Widgets can be combined in Magento with banners and CMS blocks along with customer segments. Magento Enterprise includes a wide range of widgets, such as banner rotation, CMS page link, Catalog Category Link, Gift Registry Search, Order by SKU, Recently Compared Products, Wish List Search, and many other such widgets.

Where could you insert Widgets

You can insert widgets by creating a new widget instance. Here, you have to decide on what pages you want that widget to appear. Also, you need to decide what page blocks that widget should be displayed in. This can be handled in the “Layout Updates” section.

  • You need to choose where on the page should this widget be displayed by choosing a “Display On” value. You can even use the widget on multiple pages. For this situation, you will need to use the “Add Layout Update” button to insert multiple layout updates.
  • Now, you will need to choose where on the page you need to show this widget. You will need to do this using the “Block Reference” drop down. You will be able to see different options here, which is nothing but a list of commonly available locations such as breadcrumbs, left column, main content area, navigation bar, page bottom, page footer, and others.


A further study of the “Widgets” section of the Magento Enterprise User Guide will help you gets the answers to any questions that you might have. With comprehensive mastery over this section, you will get the right overview of using the widgets to effectively power your business.

Harshal Mazmudar

Harshal is working as a digital marketing manager at Krish Technolabs, uses the web to drive online visibility and generate leads that have resulted in huge ecommerce success. His incessant hunger to outperform is the real drive that keeps him competitive in the online hemisphere.

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