Magento is an open source ecommerce platform that offers maximum customizations. Today, Magento is a popular ecommerce in the market. Since its inception, a lot has been talked and written about it. And the questions that are discussed over and over again are – Is Magento the right platform for me? What are the advantages of Magento compared to other ecommerce platforms?
Magento proves to be one of the most robust, flexible and scalable open source eCommerce platforms on the market. Magento offers an extensive array of powerful tools for building and managing your online store. Like any other platform it has its own benefits for the ecommerce stores.
1. Feature-rich & Powerful Platform
Regardless of the number of products or orders on your online store, Magento is a very powerful platform enough to cater all your needs. It is a platform enough for the store to manage hundreds of products and run seamlessly.
Hence, if you are using Magento since the beginning of your store development, you do not need to worry about the performance and scalability when it grows. The platform also offers certain features like product and inventory management in order to make the website easy to organize. It also lets you set up filters and navigation in a way that helps boost conversion rates and improve the overall performance of your site.
2. SEO-Friendly
The process of optimizing product pages and descriptions with Magento Enterprise Edition is very easy. As it was built keeping SEO in mind, it also generates SEO-friendly URLs. Also, the websites developed using Magento are responsive so your store will be compatible across all the devices and browsers. Along with enhanced SEO, your store also excels at customer experience.
3. Faster Loading
One of the biggest benefits of Magento 2 is the speed of the website. In the world with a millennial audience, the website’s loading speed is very critical.
Recent Google statistics indicate that a 50% of users abandon the sites that take more than 3 seconds.
Despite the heavy load on your store, Magento lets you keep lower load times.
4. Flexible Content Management
Talking about major advantages of Magento 2, Content Management with Magento is also flexible. It allows store owners to customize the offerings and make the store user-friendly. Magento comes with an intuitive page editor, What You See Is What You Get (WYSIWYG) is used for those who are looking to manipulate the functioning of the store. This tool helps edit the web pages without any technical knowledge.
5. Highly Customized
Right from the look and feel of the store to the way you configure the product categories, everything can be customized with Magento. But developing a fully customized store requires everything to be coded from scratch. The platform also offers an option to choose from a variety of payment, shipment and language to cater your customers in a more friendly manner.
With Magento, almost every functionality is possible. A lot of plugins are available that helps enhancing the functionality of the online store.
6. Advanced Reporting
On an ecommerce store, reporting is very critical. With Magento, there are various high-end reporting features that offer nearly 20 reports through the web interface. All the major insights such as orders, customers and products are given by the reporting feature. The report keeps on updating constantly to show the latest information.
These include the number of orders, AOV and taxes and collection of shipping fees, the number of registered accounts, the number of product orders and insight about best selling products. Manage your ecommerce business smartly with the latest insight, data, and metrics.
At Krish, we have a purpose of delivering measurable results for our clients. We’ve had the privilege to work with some of the largest names in the business and have established a reputation for always bringing innovation to the table with every project. Looking for guidance regarding selecting the right platform? Contact us!
Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
16 April, 2024 There’s some great news for Magento Open Source and Adobe Commerce users. Magento is here with Magento Open Source version 2.4.7. It is a significant update that comes with a compelling mix of security improvements, performance optimizations, and exciting new features. Upgrading to this version is highly recommended to ensure the security, performance, and functionality of your Magento store.
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