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Magento

Why Magento?

4 min read By: Shivi Rao

4 April, 2011

Why-Magento

If you are in the ecommerce business, you will have discovered that it is really tough to sell. Even harder is to sell online. The best bet therefore is to seek out an ecommerce platform that is capable of making you compete literally against the whole world. A reliable and dependant ecommerce platform such as Magento will help you stand out from the rest of the crowd and assist you in growing your business as well.

The question – Why Magento – is quite simple to answer. This versatile ecommerce package is open source and comes bundled with most of the aspects of building and maintaining your online ecommerce store. It does not come as a surprise that Magento is the platform for growth and has the capability to take your business to the next level.

The features like robustness and scalability along with relative ease of customization make Magento a much accepted ecommerce platform in the industry. With Magento, it is easy to manipulate the look and feel of your store. You also have complete control of content along with the freedom to manage catalogues. You will find Magento a pleasure to use with several merchandising and marketing features such as:

  • Custom Layout Design
  • Configurable Promotions
  • Shopping Carts
  • Wish lists
  • E-newsletter management
  • Payment gateway integration
  • Up-selling as well as cross selling
  • Superior analytics and reports
  • Online Inventory management

It only takes a look at the statistics to realize the growing popularity of Magento. With more than 750,000 downloads so far, the number of Magento powered sites is fast growing in number. With the growing admiration of Magento, this brilliant ecommerce package is now setting the standards in the ecommerce world. Thus, those who thought that ecommerce can happen only with proprietary software, it’s possible with Magento – the world’s leading open source ecommerce platform today.

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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.

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