Many times, responsive design has been misunderstood to mean simply making your website mobile friendly. However, responsive web design is a powerful way to design and code your website in such a way that they can easily browse, shop, as well as buy from the device of their choice.
Likewise, many boardroom meetings center around the topic that many businesses are going responsive to, so we should also follow. However, when looking at actual research and statistics, only 4% of the websites that were viewed on a PC and 8% of emails used responsive web design. Considering that there is a host of screen sizes available today across laptops, desktops, smartphones, tablets, netbooks, and multiple other devices ranging across several operating systems, shouldn’t the response to responsive design be better?
The fact is that despite the current low rate of implementation of responsive design, there is no reason why you should not implement it for your website. In reality, with responsive design, comes greater responsibility of determining which elements are necessary for your mobile website and which are not.
Many retailers get caught between deciding between mobile browsers and mobile responsive design. The deterrence is due to the fact that leaping to responsive design requires a big jump. This also requires much testing and ‘proof-of-concept’. Further, you also need to check how various browsers, mobile operating systems, and other device types render the responsive design in various ways. Just consider a small example. The way an email is rendered via a Gmail app in an android smartphone will be different from the way a Gmail app displays an email using a Mac OS.