Overview
In the fast-paced, changing world, where customer expectations constantly evolve with each milestone in the customer journey, brands must evolve their strategies. Customer expectations are growing, and brands are falling short of meeting these expectations. Businesses are making efforts and investments to enhance their revenue and earn customer loyalty, but they falter due to negligence over the ‘CX factor.’ They must keep up with rising customer expectations and redefine customer journeys.
The customer buying journey is the sum total of engagement at various touchpoints. For eCommerce brands, offering connected customer experiences (CX) is inevitable. The enhanced CX is now essential for brands to earn customer loyalty, higher Customer Lifetime Value, and keep them emotionally engaged with the brand. In a survey published by Forbes, 73% of consumers accepted that a good experience defines their loyalties to the brand, something we can’t ignore in this competitive world.
Krish Partners with Salesforce Commerce Cloud
Salesforce Commerce Cloud (SFCC) is an innovative cloud-based unified commerce platform powered with the unmatchable capabilities of Artificial Intelligence (AI) and data insights that integrates sales, service, marketing, customer service, and communities to craft innovative customer experiences that drive conversions and inspire brand loyalty. With deeper customer engagement using collective AI + Data + CRM insights, eCommerce businesses can add value to each ‘moment of truth’ and make it a seamless “1-to-1” personalized experience.
Being a full-service digital commerce agency and our reputed success of two decades, we bring the best eCommerce experience to the business. Moving in this direction, Krish joined hands with Salesforce Commerce Cloud (SFCC) to offer unified commerce capabilities. With this alliance, B2C, B2B & marketplace businesses can connect all the experience points of the customer journey, including web, mobile, social, and store, in an enhanced unified experience where the customer will be at the center stage.
Krish follows the strategy to leverage innovations and advanced technology platforms for businesses to enhance the experience in the entire customer lifecycle. Krish and Salesforce Commerce Cloud’s collective offerings aim to identify and fill the CX gap (Customer Experience Gap) to outperform customer expectations and reap their loyalties.
With this collaboration, we aim to empower businesses with redefined customer journeys and create value with complete automation. As a leading SFCC partner agency, we look forward to helping businesses transform their commerce model into a futuristic eCommerce platform for the connected customer journey. This alliance allows businesses to build a sustainable and comprehensive eCommerce model for a competitive edge and thrive to success.
About Krish
Krish is a leading global digital commerce enabler and has been helping brands to innovate, evolve, and thrive in their digital commerce for over two decades. It goes for a holistic eCommerce approach from strategic consulting to experience design, development & integrations to providing support to delivering digital growth for our clients. With footsteps in UAE, USA, UK, India & ANZ, it has delivered tailored commerce solutions to more than 3000+ B2B, B2C, D2C, and Marketplace brands & merchants. Krish is committed to providing sustainable solutions and helping clients achieve growth while creating value for their customers while bringing to the table an antidote to boring commerce.
About Salesforce Commerce Cloud
Salesforce Commerce Cloud is an integral part of the Salesforce Customer Success Platform. Salesforce supports the complete customer journey across all major functions: commerce, marketing, sales, customer service, communities, and more. By connecting Commerce Cloud with other Salesforce clouds, you can power the entire customer lifecycle — from awareness and acquisition, to purchase and fulfillment, to advocacy and retention.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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