Tis’ the season to sell!
The most awaited time of the year is here as shoppers are eager for Black Friday Cyber Monday (BFCM) deals. Thanksgiving Weekend or Cyber Weekend is the busiest time for eCommerce stores, and the merchants and eCommerce internet marketing are gearing up to welcome the influx. It’s an opportunity to strike big and the final chance to boost sales before the new year. Whether it’s freshening up your landing pages, creating brand awareness with your holiday marketing campaigns, finding others ways to target new customers and everything in between, the list of tasks seems endless. This is a last-minute eCommerce marketing checklist to keep the most crucial campaign aspects in check
Last-minute eCommerce Marketing Checklist for Black Friday 2022
Adobe Analytics predicts Black Friday 2022 spending to reach $13 Billion. Being an eCommerce store owner or marketer, you must be ready with a plan for marketing activities and campaigns. We are here to help you brush up and double-check on those holiday marketing preparations. Let’s dig in.
- Keep your segmentation game strong
Be it defining the lookalike audiences for your social media ads, running Google display ads for Black Friday-Cyber Monday deals, or creating personalized messages for the email campaigns, keep your segmentation and messaging game strong. Put your customer data and buyer personas to use and check on all the segments you are marketing to. Double-check the vibes that your campaigns are floating. It is a crucial practice to target new shoppers and entice your customers to shop again.
- Email still hails – utilize it
Email marketing is still the number one source for holiday revenue. On average, email drives an ROI of $36 for every dollar spent, higher than any other channel. Start with your holiday emails early but don’t forget the lazy buyers. Last-minute shoppers tend to spend more and the right email at the right time can do wonders! Till the last minute, send in the deals and try to create FOMO wherever possible. Email marketing can work as a boon for eCommerce stores and Thanksgiving weekend is the right time to lure your customers with holiday deals.
- Be ready with an abandoners’ targeting strategy
Abandoned carts hold huge potential. People who leave their carts without a check out are the potential customers whose buying intent is strong. People keep their carts ready for the Black Friday-Cyber Monday deals and to make sure they make a purchase, keep a tab on your re-marketing and cart abandonment strategy.
- Keep your product bundles ready
Holiday shoppers usually buy gifts and are open to suggestions. This is a great opportunity for upselling and cross-selling. Be ready with your product bundles and personalized recommendations to help your customers buy better and buy more. Make the most of your Black Friday Cyber Monday deals by offering discounts on combos and product bundles.
- Take the high road for social media marketing
Social media is where millennials and Gen Z spend the most time. They get holiday shopping inspirations and price comparisons at their fingertips via social media. Keep your social media ads on check for the Black Friday-Cyber Monday deals to not miss out on those ‘social butterflies’. Keep your social channels active during this time as shoppers visit the brand pages often to check the deals and price drops
These are just a few suggestions to win big during Black Friday-Cyber Monday shopping season. We also have a comprehensive BFCM 2022 eCommerce marketing blueprint that covers aspects such as content, holiday marketing campaigns, SEO, and more. Download it to get through the shopping season of 2022 with ease.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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